Role of Clothing in Communication

Role of Clothing in Communication Clothing is a language, a nonverbal system of communication that through its symbols conveys much about the wearer to the viewer. Before people speak to one another, their clothing makes a statement that expresses their sex, age, class, occupation, origin and personality, as well as what they are or what they want to be at a particular moment. A businessperson is recognized in a well tailored suit. Fashion can suggest or signal status in a social group. Groups with high cultural status like to keep in fashion to display their position; people who do not keep in fashion within a so-called style tribe can risk shunning. Because keeping in fashion often requires considerable amounts of money, fashion can be used to show off wealth (compare conspicuous consumption). Adherence to fashion trends can thus form an index of social affluence and an indicator of social mobility. Humans often wear articles ofÂÂ  clothingÂÂ  (also known asÂÂ  Apparel,ÂÂ  dress,ÂÂ  garmentsÂÂ  orÂÂ  attire) on the body . In its broadest sense, clothing includes coverings for the trunk and limbs as well as coverings for hands (gloves), feet (shoes,ÂÂ  sandals,ÂÂ  boots), and head (hats,caps). Articles carried rather than worn (likeÂÂ  pursesÂÂ  and umbrellas) normally count as accessories rather than as clothing. Humans also decorate their bodies with makeup or cosmetics, perfume,ÂÂ  jewelryÂÂ  and other ornament; cut, dye, and arrange their head and body hair (hairstyle), and sometimes their skin (tattoo, scarifications, piercing). All these decorations contribute to the overall effect and message of clothing, but do not constitute clothing per se. People wear clothing for functional and/or social reasons. Clothing protects the body; it also delivers social messages to other humans. Function includes protection of the body against strong sunlight, extreme heat or cold, and precipitation; protection against insects, noxious chemicals, weapons, contact with abrasive substances in sum, against anything that might injure an unprotected human body. Humans have shown extreme inventiveness in devising clothing solutions to practical problems. See: armor,ÂÂ  diving suit, bee-keepers costume, motorcycle leathers,ÂÂ  high-visibility clothing. Social messages sent by clothing, accessories, and decorations can involve social status, occupation, ethnic and religious affiliation, marital status and sexual availability, etc. Humans must know the code in order to recognize the message transmitted. If different groups read the same item of clothing or decoration with different meanings, the wearer may provoke unanticipated responses. Social status: in many societies, people of high rank reserve special items of clothing or decoration for themselves. Only Roman emperors could wear garments dyeed with Tyrian purple; only high-ranking Hawaiian chiefs could wear feather cloaks and palaoa or carved whale teeth. In other societies, no laws prohibit lower-status people wearing high statusÂÂ  garments, but the high cost of status garments effectively limits purchase and display. In current Western society, only the rich can affordÂÂ  haute couture. The threat of social ostracism may also limit garment choice. Occupation: military, police, firefighters usually wearÂÂ  uniforms, as do workers in many industries. School-children often wearÂÂ  school uniforms, college and university students wear academic dress. Members of religious orders may wear uniforms known as habits. Sometimes a single item of clothing or a single accessory can declare ones occupation and/or status for example, the highÂÂ  toqueÂÂ  or chefs hat worn by a chief cook. Ethnic, political, and religious affiliation: In many regions of the world, styles in clothing and ornament declare membership in a certain village, caste, religion, etc. A Scotsman declares his clan with hisÂÂ  tartan; an Orthodox Jew his religion with his (non-clothing) sidelocks; a French peasant woman her village with her cap orÂÂ  coif. Clothes can also proclaim dissent from cultural norms and mainstream beliefs, as well as personal independence. In 19th century Europe, artists and writers livedÂÂ  la vie de Bohe meÂÂ  and dressed to shock: George Sand in mens clothing, female emancipationists in bloomers, male artists in velvet waistcoats and gaudy neckcloths. Bohemians, beatniks, hippies, Goths, and punks continued the ( counter-cultural) tradition in the 20th century West. Now thatÂÂ  haute coutureÂÂ  plagiarises street fashion within a year or so, street fashion may have lost some of its power to shock, but it still motivates millions trying to look hip and cool. People such as inventor Dean Kamen or film director Peter Jackson wear simple functional clothing to distance themselves from the establishment (and possibly to attract additional attention). Marital status: Hindu women, once married, wearÂÂ  sindoor, a red powder, in the parting of their hair; if widowed, they abandonÂÂ  sindoorÂÂ  and jewelry and wear simple white clothing. Men and women of the Western world may wear wedding rings to indicate their marital status. Sexual availability: Some clothing indicates the modesty of the wearer. For example, many Muslim women wear a head or body covering (hijab, bourqa orÂÂ  burka,ÂÂ  chador,ÂÂ  abaya) that proclaims their status as respectable women. Other clothing may indicate flirtatious intent. For example, a Western woman might wear extreme stiletto heels, close-fitting and body-revealing black or red clothing, exaggerated make-up, flashy jewelry and perfume to show sexual availability. What constitutes modesty and allurement varies radically from culture to culture, within different contexts in the same culture, and over time as differentÂÂ  fashionsÂÂ  rise and fall. Moreover, a person may choose to display a mixed message.ÂÂ  For example, a Saudi Arabian woman may wear anÂÂ  abayaÂÂ  to proclaim her respectability, but choose an abaya of luxurious material cut close to the body and then accessorize withÂÂ  high heelsÂÂ  and a fashionable purse. Al l the details proclaim sexual desirability, despite the ostensible message of respectability. Similarly, a Japanese schoolgirl may wear the required school uniform in a way (skirts waistband rolled to shorten the skirt, long sleeves rolled up) that says sexy schoolgirl rather than good girl.

Mosfet

Jovany Tavera August 7, 2011 ET 475 Electronic Design William Shockley proposed the Field Effect Transistor (FET) in 1952. FETs are majority carrier devices and its operation depends on its applied voltage to control the majority carriers. The applied voltage controls the current in the device by means of an electric field. FETs are voltage sensitive with high input impedance. FETs are more temperature stable then Bipolar Junction Transistor (BJT). They are easier to fabricate than BJTs. FETs, with their high input impedance, can store charge long enough to be used as storage elements. A later version of FETs is the metal-oxide semiconductor FET (MOSFET). There are four terminals in total: source, gate, drain and the substrate. The MOSFET is constructed with the gate insulated with a silicon dioxide dielectric. Depletion and enhancement is the two modes on the MOSFET. MOSFETs are also known as IGFETs (Insulated Gate Field Effect Transistor). Just as BJTs has either npn or pnp, MOSFETs can be either NMOS or PMOS. The depletion mode was design with a physical channel connected between the drain and source. In operation, a negative gate-to-source voltage pushes out electrons from the channel region, therefore depleting the channel. When the gate-to-source voltage reaches the threshold voltage the channel is pinched off. A positive charge of the gate-to-source voltages increases the channel size, as a result, an increase of drain current. Due to the insulated gate, the gate current is extremely small. Enhancement MOSFET is different from depletion MOSFET due to not having the thin n-layer. In order to establish a channel it requires a positive voltage between the gate and the source. Positive gate-to-source voltage accumulates electrons at the surface beneath the oxide layer. When the voltage reaches the threshold voltage a number of electrons are attracted to the substrate region therefore acting as an conducting n-channel. No current exist in the drain until gate-to-source voltage exceeds the threshold voltage.

Teacher’s Pay for Performance

Should Teacher’s Salaries Be Based on Student’s Academic Performance? Is a student’s failure in a class an indication that a teacher or professor did not adequately perform his or her job? There are two points of view on this issue. Many will argue that teachers should be paid on a merit system, or Pay for Performance system. There are some that believe that there are too many external factors in a class room for a teacher’s salary to be based on how he or she performs in the class room.Teacher’s pay for performance will be highlighted by first discussing what is pay for performance, next, detailing the definition of teaching, and finally, exploring the question of should teacher’s salaries be based on a student’s academic performance. Pay for performance is essentially when an employee is allowed to be partly responsible for his or her pay increase. A company will set goals as well as allow the employee to set his or her own goals and if the employee meets those goals, he or she will get a raise.These raises are based on levels of performance ranging from one to five. A level of one means that an employee failed to meet his or her expectations. A level of two means that an employee needs improvements in some areas. A of three means that an employee met his or her expectations. A level of four means that an employee exceeded his or her expectations. A level of five means that the employee far exceeded his or her expectations or as some managers imply, he or she is a â€Å"super employee†.Pay for performance is designed to inspire employees to work harder so they can obtain higher raises and bonuses if they reach a certain level. Employees may also be motivated to perform better the next year. The question remains, should teachers be on this type of merit system? Teaching is conveying knowledge in formal learning institutions, whether it is a school, K-12, or a university or college. Teachers have a major i nfluence on a student’s life. They plant seeds of knowledge that continue to grow with a student.They support, empower, engage and care for their students. Today, most teachers are paid based on their seniority or academic degrees. Perhaps they should be paid based on their level of accomplishment and responsibility. Teacher evaluations should be based partly on student achievement data and their raises should be based on student’s academic performance. If teachers were paid based on student’s academic achievements, they would put forth more effort to provide a higher quality of teaching.Competition would be raised among teachers and a possibility of higher salaries would encourage them to perform better. If teachers were paid for their performance it might also differentiate teachers who care about their student’s performance from those who only want to collect a paycheck. On the other side of the coin, there are also reasons why a teacher’s salar y should not be based on student’s academic performance. The first being that there is a lack of standard academic performance tests, which means there is no measurement criteria.There is the possibility that some teachers might give students higher grades to benefit their salaries. The strongest argument against teacher pay for performance would be that all students do not have the same level of intelligence, commitment, or determination. It may not be fair to hold a teacher responsible for a student that cannot learn or do not want to learn. Given the scenario that a teacher’s pay increases would be based on student’s academic performance, their levels of performance could range from one to five also.A level five would indicate that all students have passed the class with a grade of B or better and performed well on a standardized test. A level four would indicate that all students passed the class with a grade of C or better. A level three would indicate that 80 percent of the students passed the class. A level two would indicate that at least 50 percent of the students passed the class. A level one would indicate that only 20 percent of the students passed the class or a student has failed the class more than once under the same teacher.Teachers that perform at level one should not receive pay increases. A performance level of three or above should receive salary increases. An example of a level one performance would be if a student failed the same class two or more times or if only four out of twenty students passed a class, then that teacher or professor obviously has not imparted the knowledge to their students that they set out to convey. An example of a level three teacher’s performance would be if his or her students continuously increase their academic performance or pass standardize tests.In conclusion, I assert that teacher’s salaries should be based on their student’s academic performances. If teachers hi t their levels, they should receive higher raises. It they fail their students, their salary should not increase. There are a lot of educators that would disagree with this assertion; however, given the state of our education system, a change needs to be put in place. If teachers are required to perform better and are paid better based on their performance, then students will perform better.

Roy Cohn, Lawyer Whose Attacks Made Him Famous, Feared

Roy Cohn was a highly controversial attorney who became nationally famous while in his twenties, when he became a prominent aide of Senator Joseph McCarthy. Cohns highly publicized pursuit of suspected communists was marked by bravado and recklessness  and he was widely criticized for unethical behavior. His stint working for McCarthys Senate committee in the early 1950s ended disastrously within 18 months, yet Cohn would remain a public figure as a lawyer in New York City until his death in 1986. As a litigator, Cohn reveled in his reputation for being extraordinarily belligerent. He represented a host of notorious clients, and his own ethical transgressions would result in his own eventual disbarment. Apart from his widely publicized  legal battles, he made himself a fixture of gossip columns. He often appeared at society events and even becoming a regular patron at the classic 1970s celebrity hangout, the disco Studio 54. Rumors about Cohns sexuality circulated for years, and he always denied he was gay. When he became seriously ill in the 1980s, he denied having AIDS. His influence in American life persists. One of his most prominent clients, Donald Trump, is credited with adopting Cohns strategic advice to never admit a mistake, always staying on the attack, and always claiming victory in the press. Early Life Roy Marcus Cohn was born February 20, 1927, in the Bronx, New York. His father was a judge and his mother was a member of a wealthy and powerful family. As a child, Cohn exhibited unusual intelligence and he attended prestigious private schools. Cohn met a number of politically powerful people growing up, and he became obsessed with how deals were struck in New York City courthouses and law firm offices. According to one account, while still a high school student he helped a family friend obtain an FCC license to operate a radio station by arranging a kickback to an FCC official. He was also said to have fixed parking tickets for one of his high school teachers. After sailing through high school, Cohn managed to avoid being drafted at the end of World War II. He entered Columbia University, finishing early, and managed to graduate from Columbias law school at the age of 19. He had to wait until he turned 21 to become a member of the bar. As a young lawyer, Cohn worked as an assistant district attorney. He crafted a reputation as an investigator by exaggerating cases he worked on to obtain glowing press coverage. In 1951 he served on the team that prosecuted the Rosenberg spy case, and he later claimed to have influenced the judge to impose the death penalty on the convicted couple. Early Fame After gaining some fame through his connection to the Rosenberg case, Cohn began to work as an investigator for the federal government. Fixated on discovering subversives in America, Cohn, while working at the Justice Department in Washington, D.C. in 1952, tried to prosecute a professor at Johns Hopkins University, Owen Lattimore. Cohn alleged Lattimore had lied to investigators about having communist sympathies. At the beginning of 1953, Cohn got his big break. Senator Joseph McCarthy, who was at the height of his own search for communists in Washington, hired Cohn as chief counsel of the Senates Permanent Subcommittee on Investigations. As McCarthy continued his anti-communist crusade, Cohn was at his side, taunting and threatening witnesses. But Cohns personal obsession with a friend, wealthy Harvard graduate G. David Schine, soon created its own enormous controversy. When he joined McCarthys committee, Cohn brought along Schine, hiring him as an investigator. The two young men visited Europe together, ostensibly on official business to investigate potential subversive activities in American institutions overseas. When Schine was called up to active duty in the U.S. Army, Cohn began trying to pull strings to get him out of his military obligations. The tactics he learned in a Bronx courthouse did not play well   in Washingtons corridors of power, and a gigantic confrontation erupted between McCarthys committee and the Army. The Army hired a Boston attorney, Joseph Welch, to defend it against attacks by McCarthy. In televised hearings, after a series of unethical insinuations by McCarthy, Welch delivered a rebuke which became legendary: Have you no sense of decency? The Army-McCarthy hearings exposed McCarthys recklessness  and hastened the end of his career. Roy Cohns career in federal service was also ended amidst rumors about his relationship with David Schine. (Schine and Cohn were apparently not lovers, though Cohn seemed to have an obsessive admiration for Schine). Cohn returned to New York and began a private law practice. Decades of Controversy Becoming known as a ferocious litigator, Cohn enjoyed success not so much for brilliant legal strategy but for his ability to threaten and bully opponents. His opponents would often settle cases rather than risk the onslaught they knew Cohn would unleash. He represented wealthy people in divorce cases and mobsters being targeted by the federal government. During his legal career he was often criticized for ethical transgressions. All the while he would call gossip columnists and seek publicity for himself. He moved in society circles in New York, as rumors about his sexuality swirled. In 1973 he met Donald Trump at a Manhattan private club. At the time, the business run by Trumps father was being sued by the federal government for housing discrimination. Cohn was hired by the Trumps to fight the case, and he did so with his usual fireworks. Cohn called a press conference to announce that the Trumps would be suing the federal government for defamation. The lawsuit was merely a threat, but it set the tone for Cohns defense. Trumps company skirmished with the government before finally settling the lawsuit. The Trumps agreed to government terms which ensured they couldnt discriminate against minority tenants. But they were able to avoid admitting guilt. Decades later, Trump skirted questions about the case by proudly asserting that he had never admitted guilt. Cohns strategy of always counter-attacking and then, no matter the outcome, claiming victory in the press, made an impression on his client. According to an article in the New York Times on June, 20, 2016, during the presidential campaign, Trump absorbed important lessons:   Decades later, Mr. Cohn’s influence on Mr. Trump is unmistakable. Mr. Trump’s wrecking ball of a presidential bid — the gleeful smearing of his opponents, the embracing of bluster as brand — has been a Roy Cohn number on a grand scale. Final Decline Cohn was prosecuted several times, and according to his obituary in the New York Times, he was acquitted three times in federal court on various charges including bribery, conspiracy, and fraud. Cohn always maintained he was the victim of vendettas by enemies ranging from Robert F. Kennedy to Robert Morgenthau, who served as Manhattans district attorney. His own legal problems did little to harm his own law practice. He represented celebrities and famous institutions, ranging from Mafia bosses Carmine Galante and Anthony Fat Tony Salerno to the Catholic Archdiocese of New York. At his 1983 birthday party, the New York Times reported attendees included Andy Warhol, Calvin Klein, former New York mayor Abraham Beame, and conservative activist Richard Viguerie. At social functions, Cohn would mingle with friends and acquaintances including Normal Mailer, Rupert Murdoch, William F. Buckley, Barbara Walters, and a variety of political figures. Cohn was active in conservative political circles. And it was through his association with Cohn that Donald Trump, during Ronald Reagans 1980 presidential campaign,  met Roger Stone and Paul Manafort, who later became political advisers to Trump as he ran for president. In the 1980s, Cohn was accused of defrauding clients by the New York State Bar. He was disbarred in June 1986.   By the time of his disbarment, Cohn was dying of AIDS, which at the time was considered a gay disease. He denied the diagnosis, claiming in newspaper interviews that he was suffering from liver cancer. He died at the National Institute of Health in Bethesda, Maryland, where he was being treated, on August 2, 1986. His obituary in the New York Times noted that his death certificate indicated that he had indeed died of AIDS related complications.

Film Analyzation (Kumare) - 1491 Words

Kumare: Film Analysis Toward the middle of the film, I began seeing a change in Vikram Ghandi (Kumare) as he visited Gabriel Urantia and went back to his home yoga center. When Vikram began this journey, his goal was to expose the falsehood of gurus and spiritual teachers. He said he did not have a problem with spirituality but with spiritual leaders. These spiritual leaders, in Vikram’s mind, were just illusions. Vikram’s intent was to reveal to people that â€Å"no one is more spiritual than anyone else† and that these gurus are phonies. He wanted to know if people could find the same peace in a made-up religion that they found in a real one. Why do we need religion in the first place? Is this all just â€Å"a bunch of nonsense† that†¦show more content†¦Following the cut, Kumare is back in his home yoga center and is talking to his followers. He tells them about a man named Vikram who â€Å"is becoming a teacher for many people, and is the only one who did not know he was a teacher.† He continues to talk and asks, â€Å"why is it that because he is feel like disguise, he is living in a disguise, but all these people... they feel good?† Kumare is displaying some inner questioning as he explains the story of this man, unknown to them, named Vikram. A woman in the group speaks up and says, â€Å"A certain tree bears a certain fruit; their actions, w hat they do, their service to others, how they treat others, that’s what I hear. And then the story you’re telling me, I think you’re talking about yourself.† At this instant, Kumare admits that, yes, he was talking about himself. However, I noticed that as Kumare made this comment, his face scrunches, his mouth tightens and his eyes look away as if he is thinking ‘I’ve been caught’ or ‘shit’. While he wants to tell these people who he really is, Vikram is struggling with the thought as he grows closer and closer to this ideal version of himself, Kumare. Nevertheless, he is changing to a place where he can accept these followers of spiritual leaders as people who are trying to find something in life, and he is at a place where he no longer judges them. Vikram slowly watches his initial motive fade as he finds that he, also, is searching for answers. Concurrently,

Marketing Concept and the possible limitations to this...

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges, transactions and relationships; and finally, market and marketing. After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. Customers afford to be selective and buy products†¦show more content†¦They are very successful in satisfying their customer that their customers know that with JVC, they are getting the very best sound for their dollar. JVC is so successful with its marketing concepts that they have become a global leader in the development and manufacturing of innovative audio and video hardware, as well as related software products. Another example of successful firm is the Thayer Interactive Group (TIG), an online hospitality marketing firm. TIG sees that consumer behavior has changed. People are using the internet more than ever to make research of different options prior to booking travel, and that they are approaching hotels preemptively. Therefore, TIG targets individuals who are actively looking for lodging solutions at the precise place and time that they wanted to get. Because they know that the consumers nowadays are buying based on get more, pay little, their program offers the industrys first and only comprehensive suite of Web marketing services designed to administer all aspects of a hotels internet presence, AND bypass excessive fees charged by third-party travel sites. TIG even provides a customized five-part program - website development and content management; search engine marketing; guerilla marketing and online advertising; reporting and analysis; and proactive account management. TheShow MoreRelatedA Research Report on Marketing of Sports Goods Products1330 Words   |  6 Pages5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word â€Å"Strategy† hasRead MoreAn Organization s Strategic Business Units1361 Words   |  6 Pagesfocuses and separate managers. In the next step, quantitative and qualitative marketing objectives are set. 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Market-oriented companies respond to marketing research and tailor their products in accordanceRead MoreWill Bury Business Proposal771 Words   |  4 Pages 2014 Alfred Igbodipe Team Ds View on Economic’s in the World Introduction The objectives for week two are to 1) identify production level to maximize profits, 2) explain how to balance fixed and variable costs, 3) and apply economic cost concepts in making business decisions. The group discussed these objectives and came to the following conclusions. Identifying Production Level to Maximize Profits Profit maximization is a company’s process they undergo to determine the price levels

Portfolio- focusing on Clinical Learning and Teaching Competence

Questions: 1. Describe the health literacy of your target audience for your marketing plan.2. Explain how your marketing plan will address the health literacy of your target audience.3. Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why. Answers: Health Literacy of the target audience for the marketing plan Health literacy may be defined, as the extent to which an individual possess the ability to obtain, processing and understanding information as well as services of basic health required making suitable decisions regarding health. The selected target audience will be the individuals from the common population who are underprivileged and do not have access to an efficient facilities of healthcare such the individuals living in the slum areas who lack the proper hygienic conditions and other information that are vital for them in terms of the aspects of health. The marketing plan aims to deliver the healthcare services or healthcare delivery. This target audience does not understand the medical as well as technical terminologies and they possess limited information and interventions with respect to the basic healthcare knowledge. Therefore, they rely on an appropriate mode of communication, which can assist them to achieve the required outcomes of health. (Kickbusch et al., 2013). How the marketing plan will address the health literacy of the target audience Before addressing a healthcare plan, the administrators of healthcare must initially consider the target audiences i.e. the underprivileged individuals. The marketing will be propagated to these target audiences by ensuring that an effective communication occurs through the utilization of mass media and other sources so that it could reach to these target audiences. This marketing plan will educate the healthcare providers and the consumers to integrate health literacy. It will incorporate the programs of population health and strategies of education to such as social marketing campaigns, school health education together with training of the the providers of healthcare which will pave the way to meet the health literacy of the targeted audience. It will also focus on the general awareness concerning the proper hygienic conditions and suitable standards of living of the targeted audiences comprising of the underprivileged individuals (Schiavo, 2013). Strategies to tailor the messages in the marketing plan to promote uptake within the target audience In order to promote an uptake within the target population, the two strategies that can tailor the messages in the marketing plan are as follows: The messages should be constructed in such a way that the target audience pays more attention in the marketing plan and are influenced to a much more extent. They should be provided with the opportunity of choosing regarding their health conditions. In the discovery of the target audience, the administrator of healthcare must also establish the health literacy of the target audience and develop strategies for marketing the program or service appropriately within the relevant target audience (Evans, 2016). In order to stay healthy, an individual should know how to read the labels on medicines and food, find the nearest center of health, report the symptoms to the professionals of health. Understand the paperwork of insurance and paying medical bills. For a marketing plan of a healthcare service to be effective, the target audience must possess a high rate of health literacy so that they can decipher the complete marketing plan efficiently (Pleasant, 2013). References Evans, W. D. (2016).Social Marketing Research for Global Public Health: Methods and Technologies. Oxford University Press. Kickbusch, I., Pelikan, J. M., Apfel, F., Tsouros, A. D. (Eds.). (2013).Health literacy: the solid facts. Pleasant, A. (2013). Health literacy around the world: Part 1. Health literacy efforts outside of the United States.HEALTH LITERACY. Schiavo, R. (2013).Health communication: From theory to practice. John Wiley Sons.