Portfolio- focusing on Clinical Learning and Teaching Competence

Questions: 1. Describe the health literacy of your target audience for your marketing plan.2. Explain how your marketing plan will address the health literacy of your target audience.3. Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why. Answers: Health Literacy of the target audience for the marketing plan Health literacy may be defined, as the extent to which an individual possess the ability to obtain, processing and understanding information as well as services of basic health required making suitable decisions regarding health. The selected target audience will be the individuals from the common population who are underprivileged and do not have access to an efficient facilities of healthcare such the individuals living in the slum areas who lack the proper hygienic conditions and other information that are vital for them in terms of the aspects of health. The marketing plan aims to deliver the healthcare services or healthcare delivery. This target audience does not understand the medical as well as technical terminologies and they possess limited information and interventions with respect to the basic healthcare knowledge. Therefore, they rely on an appropriate mode of communication, which can assist them to achieve the required outcomes of health. (Kickbusch et al., 2013). How the marketing plan will address the health literacy of the target audience Before addressing a healthcare plan, the administrators of healthcare must initially consider the target audiences i.e. the underprivileged individuals. The marketing will be propagated to these target audiences by ensuring that an effective communication occurs through the utilization of mass media and other sources so that it could reach to these target audiences. This marketing plan will educate the healthcare providers and the consumers to integrate health literacy. It will incorporate the programs of population health and strategies of education to such as social marketing campaigns, school health education together with training of the the providers of healthcare which will pave the way to meet the health literacy of the targeted audience. It will also focus on the general awareness concerning the proper hygienic conditions and suitable standards of living of the targeted audiences comprising of the underprivileged individuals (Schiavo, 2013). Strategies to tailor the messages in the marketing plan to promote uptake within the target audience In order to promote an uptake within the target population, the two strategies that can tailor the messages in the marketing plan are as follows: The messages should be constructed in such a way that the target audience pays more attention in the marketing plan and are influenced to a much more extent. They should be provided with the opportunity of choosing regarding their health conditions. In the discovery of the target audience, the administrator of healthcare must also establish the health literacy of the target audience and develop strategies for marketing the program or service appropriately within the relevant target audience (Evans, 2016). In order to stay healthy, an individual should know how to read the labels on medicines and food, find the nearest center of health, report the symptoms to the professionals of health. Understand the paperwork of insurance and paying medical bills. For a marketing plan of a healthcare service to be effective, the target audience must possess a high rate of health literacy so that they can decipher the complete marketing plan efficiently (Pleasant, 2013). References Evans, W. D. (2016).Social Marketing Research for Global Public Health: Methods and Technologies. Oxford University Press. Kickbusch, I., Pelikan, J. M., Apfel, F., Tsouros, A. D. (Eds.). (2013).Health literacy: the solid facts. Pleasant, A. (2013). Health literacy around the world: Part 1. Health literacy efforts outside of the United States.HEALTH LITERACY. Schiavo, R. (2013).Health communication: From theory to practice. John Wiley Sons.