Meaning of life †Human Essay

?According to Albert Camus â€Å"You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life. † People can define happiness in various ways, for ones it means achieving their set goals while for others happiness means serving for society, and finally some people interpret happiness as finding the meaning of their life. People can spend their whole time only searching for the meaning of life, and they forget or ignore the life and real time that passes by. Unfortunately, you can search for the meaning of life and still not find it, or it can come to you with age. Significant events such as surviving the airplane or car crashes or losing the important people in one’s life, force humans to reconsider their values or beliefs, and can help to find the true meaning of life. Meaning of life is something that comes with the age, wisdom or experience. It is also hard to define what the meaning of life is, for it can be easily misinterpreted with the goals or values. I do not have my own meaning of life yet, for I am young, I have not so much experience in my life, and I cannot actually define what the meaning of life is. To begin with, I am not fully mature as a person because I am only twenty years old and my life has just started. Consequently, wanting to enjoy all the charms of my young life I try not to think about difficult topics such as meaning of life. I value my time that I have now, so I want to spend it learning and gaining an experience. The only thing I can figure out in this research on meaning of life, is that people value one thing – time. Having time we can find something or someone, develop ourselves and etc. Theoretically, we can do everything when we have time, but when we have time and do not have someone for whom we can spend it – our life becomes meaningless. Life becomes meaningful when we can spend time on objects and subjects that are important for us. As I am living with my parents, I do not even think about how to earn money, rise future generation and become independent person. I do not have to be a breadwinner at home, and I do not have to work yet. I do not have children, so I do not take the responsibility for treating my children right. However, it would be helpful to find out the meaning of life before I become a parent, for it would help me to raise my children right. My life is easier now, so I do not stop to think about the meaning of my life. Although I am dependent on my parents because they give me shelter, food and opportunity to get an education, I feel that being independent also would lead to thoughts about the meaning of life. Being a young adult give me the opportunity to gain an experience that could help me find the meaning of life. I am learning at the LCC university where professors from different countries tell their stories about their own life experience, and it seems that the person should have an experience in order to have a meaning of life. The experience of meeting different people, being introduced to different cultures, beliefs and values, and seeing the real adult life, all these experiences bring an insight about the meaning that the person can find in life. It is very difficult to find the right definition of meaning of life. When persons speak about creation of family or being a successful in work, it seems like goals and it is, but some people see it as the meaning. I can also assume that being happy and appreciative person has the real meaning in life, but is it the meaning of life? Maybe we should find the meaning that would lead us to feel happy and appreciative. I think that meaning of life does not even exist. There are only purposes. Love, family, friendship – are only purposes, and purpose is not the meaning. Why? Because they answer the question of approachability, we can reach it or not. Theoretically, if these things were meaningful, life would end when we reach all of them. Meaning is sort of general idea, which is accessible and equal to all. It cannot answer the question of feasibility. Actually, the meaning of life should by absolute verity. Overall, this is the topic that brings many thoughts to my mind. For now I can say that I do not have any specific meaning of my life so far. I am young, rebel, adventure seeking person, and the spirit that now lives in my soul gives me the opportunity to live and enjoy the fruits of my young adulthood years, and I rarely stop to think about the real meaning of life. I do not know whether it is right or wrong that I do not pay much attention for such topic. I believe that people become wiser with years, and that wisdom would bring the need to evaluate the life and to seek and find the meaning of it. I also cannot actually define what the meaning of life is, and I think that some people cannot find out it through their life. Overall, life is already meaningful as the person lives and breathes.

How does Thomas Hardy create and maintain Essay

How does Thomas Hardy create and maintain a sense of mystery and malignant, uncontrollable forces in â€Å"The withered arm† Thomas Hardy creates and maintains mystery and malignant, underlying forces by using symbolic descriptions of the setting, the atmosphere and the strange unguessable plot. Thomas Hardy sets the story in the fictional village of Holmstoke. Holm means home and stoke means fire. This gives two impressions, one of a nice cosy warm story, but it also gives the impression that fire is also connected with bad things like Hell and witchcraft. This makes you start to wonder what the story will be like. Thomas Hardy uses natural settings to contrast with unnatural events or behaviour. The heath is used a lot because of this. He also uses the heath because it helps create atmosphere and because it is outside he also uses the weather to reflect the characters mood. An example of this is when Rhoda and Gertrude cross the heath to see Conjuror Trendle and Rhoda does not want to and â€Å"would have done anything to escape this enquiry†, the weather and the atmosphere reflect her dread of what will happen. â€Å"The thick clouds made the atmosphere dark† and it was only early after noon and â€Å"the wind howled dismally†. Hardy also uses the weather to help him describe the changing of time like at the beginning of a paragraph. All the gossip was going on in â€Å"winter† and by the end of the paragraph it’s â€Å"in the spring† I think Hardy also uses the changing of the seasons as a sort of metaphor to symbolize the changing of the characters. An example is when Gertrude changes from a very beautiful, perfect, kind and caring girl to a scarred â€Å"irritable superstitious woman†. Hardy also has such large gap in time so the changes in Gertrude are more noticeable. Thomas Hardy also uses characters to help him create mystery and underlying forces especially Rhoda Brook. Rhoda is an outsider and she lives out of the village by herself with her son. She’s a little weird because she never mixes with people. People don’t really mix with her because of her sleeping with Lodge and having a baby. People think she is a witch. I think this is because people associate her with Trendle. When Gertrude needed to find Trendle the villagers told her to ask Rhoda and she realized that they thought â€Å"a sorceress would know the whereabouts of the exorcist†. But the mystery really begins when she has her vision and next day Gertrude shows her the mark from the vision which is on her arm. The vision is an important part of the story as it is the start of everything and caused everything. Rhoda can not control what is happening to so it helps maintain the uncontrollable forces which are all through this book. Thomas Hardy uses Conjuror Trendle a lot to help create mystery and uncontrollable forces. Just the fact that conjuror Trendle lives on the heath starts to make the reader feel a sense of mystery because the heath represents the weirdness or the story. Trendle also helps create mystery by doing magic in secret and not openly â€Å"He did not profess his remedial practises openly† and it also helps that he was in disguise. He was disguised as a dealer in furze , turf sharp sand and other local products†. He had to be disguised because people in that time were very superstitious. I think Thomas Hardy uses Gertrude to help create a sense of uncontrollable forces, this is because things are happening to her mentally and physically which she has no control over. Also because the things that are happening to her are unexplainable, it helps create and maintain malignant uncontrollable forces. Hardy illustrates this physically when her incredible beauty is which is described as â€Å"the light under a heap of rose petals† becomes ruined and scarred by her withered arm; and mentally when she turns from a very nice person to an â€Å"irritable, superstitious woman† Farmer Lodge is not in the story much but none the less is a very important character, because he is the main reason the whole story happens. He is the center of the love triangle of him Rhoda and Gertrude which is why everything happens. As we don’t see him much in the story this makes him more important as it helps add to the mystery. Hardy uses imagery to help the reader mentally see what’s happening and also to symbolise things. An example of this at the beginning of the booking â€Å"the lorn milkmaid† Hardy paint us the picture of a lot of milkmaids all sitting together gossiping. This gives the impression that the village is quite a close knit place and that one Rhoda Brooke is all by herself on the side not joining in this gossiping. This gives the impression that she is a sort of outsider which no one wants to be friends with which adds to the mystery. A very important image in the story is the withered arm. It creates mystery because the reader will wonder how it happened and malignant uncontrollable forces because the reader will wonder if Rhoda really is a witch. The main themes of the story are witch craft and passion. The passion is in the love triangle between Farmer Lodge, Gertrude and Rhoda. The witch craft is in the vision Rhoda sees and the physical and mental change in Gertrude. Passion and witch craft are the uncontrollable forces in the withered arm. I think one of the things Hardy is trying to say in this book is that life can’t always be explained. Thomas Hardy uses many different languages effects. He uses similes and metaphors, to describe Gertrude â€Å"her face as comely as a live doll’s† and her face â€Å"like the light under a heap of rose petals†. Hardy also uses extended imagery when he uses the river outside the executioner’s house to link him to the village, â€Å"it stood close to the same stream†. He also uses personification in describing the river â€Å"the waters of which emitted a steady roar†. Thomas Hardy shows us which characters are â€Å"common† and which aren’t by having the â€Å"common† ones use dialect. The only person not to use dialect is Gertrude. Another important factor in creating and maintaining a sense of mystery and malignant uncontrollable forces was the plot. The vision coming true and Rhoda beginning to doubt herself really draws the reader in to the story. I think it was a very effective ending giving no clear answers like yes, Rhoda was a witch or not or no, it was all a coincidence and leaving it up to the reader. That really helps maintain mystery In conclusion I think that by using the characters, settings and a strange plot, Thomas Hardy successfully creates and maintains mystery and malignant forces in the withered arm.

Antz – the Bread Factory Marketing Plan

Pamantasan ng Lungsod ng Maynila College of Management and Entrepreneurship MARKETING PLAN FOR ANTZ – THE BREAD FACTORY In Partial Fulfillment of the Requirements for the Subject Retail Marketing By: de Dios, Rizcel B. Dizon, Maralon S. Duhaylungsod, Ram Joseph M. Fabi, Francis Jayvincent P. Gabriel, Aira Migelle Igcasenza, Nestine N. Medallo, Renz Harvey M. Parallag, Jemeremiah I. Rivera, Sear Jan L. Professor Angelo Alfonso Abejero March 2012 I. Company Information A. Trade Name of Retail Business Antz – The Bread Factory B. Nature of Business Antz – The Bread Factory is a self-service bakeshop, engaged in offering freshly baked breads.And last year it launched its new branches with a new business concept of â€Å"BAKESHOP ON WHEELS†, which is a limited service bakeshop offering Antz’s certified original breads. C. Corporate Address AHD Foods Corporation 2nd Floor Dolmar Gold Tower, #107 C. Palanca St. Legaspi Village Makati 1200, Philippines D. D ate/Year of Establishment AHD Foods Corporation opened the first store branch of Antz – The Bread Factory in February, 2008. E. Number of Branches and Locations Antz – The Bread Factory has five operating branches: 1. SM Sta. Rosa, Laguna ( mall branch, bakeshop with dine-in) 2. SM Hypermart, Las Pinas (mall branch) . Bluewave, Macapagal Ave. , Pasay City (bakeshop on wheels) 4. DLSU, Vito Cruz, Manila (bakeshop on wheels) 5. Pioneer Centre, Mandaluyong City (bakeshop on wheels) II. Environmental and Market Trends A. Socio-economic Changes Bread is one of man’s earliest foods. Today it is considered a staple food and part of the diet of almost all people all over the world. Commercial baking and other industries supporting it became big businesses and now constitute a large slice of the food industry. The industry is highly competitive; making it very difficult to start a new bakery, especially in cities. Related reading: Gardenia Marketing StrategyAn entrepreneur might consider buying an existing business or locating in a rural area. One of the fastest growing areas in the bakery business is the specialty franchise store, producing everything from donuts to complete product lines. Many bakers are incurring significant losses because of their inability to adjust bread prices because if they increase their prices, it might lead to a drop on sales. Philippine Association of Flour Millers had explained that it takes three months from purchase date for wheat to become flour due to shipping time from the United States.The Philippines buys its wheat mostly from the United States, so despite of the downward trend in wheat, flour still increases its price. Consumers perceive that small bakeries offer convenience, personal service, and fresher, better quality products. In general, bakery sales increase when consumer’s average incomes increase. B. Consumer Buying Behavior Affecting the B usiness Buying power or purchasing power of consumers depends on the changing environment and economic situation. More people prefer to eat out of home (OOH) because of busy working schedule and for their convenience.Customers, especially those who are employed, tend to choose and buy ready-to-eat foods that can satisfy their need in a quick manner, just like what is being offered in every bakeshop. Nowadays, majority of the populace are value maximizers; people want to ensure that every cent in they pay for the product is worth it —low price at the same time good quality products. There is a high demand for breads because of its affordability and the satisfaction it gives to its consumers. On site baking of some bakeshops became an edge because people are looking for freshly made breads.But there is a buying behavior that cannot be detached to Filipinos, this is impulse buying. People tend to buy products with appealing looks or packaging even though they do not intend and p lan to buy those items. Offerings that capture the attention of potential buyers can make it to the top. III. Competitive Environment The diagram will show the different key competitive factors that make a business thrive in the industry and market. It also shows the evaluation of the strategic group’s performance based on the key competitive factors. Key competitive Factors|Retail Brands| Store Layout/ Design| Competitive Price| Merchandise Offerings| Operation| Type of Promotion| Accessibility of the store| Goldilocks| >blue/yellow>visible menu boards and advertising materials| -low price level| -organized-easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Radio, Newspapers, Magazines, InternetNon-Media:>Flyers, Billboards> Effective promotion| >many operating branches In and out of malls>stores are located in high traffic areas| Red Ribbon| -red/black-dimmed ight> its design provides a romantic an d peaceful mood| -higher price compared to other bakeshops| -easily accessible merchandise-wide variety of pastries and cakes| -mall hours-non-mall based stores, flexible hours| Media:>TV, Newspapers, Magazines, InternetNon-Media:>Flyers> Effective promotion| >many operating branches in and out of malls>stores are located in high traffic areas| Bread Talk| -traditional bakeshop-sleek-space age| -high priced| -40-60 different items daily| -mall hours| >Word of mouth| >many operating branches in malls>stores are located in high traffic areas| Antz – The Bread Factory| -giant loaf bread store-unique storedesign| -mid-price level| -theatre style-see-through kitchens-enticing design of breads| -mall hours-non-mall based stores, flexible hours| Media:-Magazines-NewspaperNon-Media:-Flyers> Less promotional effort| >stores are located in high traffic areas| IV. Company’s Current Strategies A. Target market The profile of the Antz – The Bread Factory customer consists of the following geographic, demographic, psychographics, and behavior factors: Geographic: The geographic market would be urban dwellers in key cities in Mega Manila. Demographic: The primary target customers are those individuals (male and female) who belong to SEC B and C from all ages.Psychographic: The psychographic market would be busy, on-the-go. Behavior factors: * Looking for delicious varieties of breads (savory or sweet in taste) * Want to eat something different from greasy fast foods * Seeks healthier versions of quickly served foods * Searching for a bakeshop offering freshly baked breads B. Positioning * Positioning Statement To urban dwellers in key cities in Mega Manila, from all ages from SEC B – C, who are always busy, and on-the-go looking for delicious varieties of bread, want to eat something different and healthier version of fast foods, and searching for a bakeshop offering freshly baked breads.Antz – The Bread Factory is a (limited service) bakes hop is the Philippines’ fastest rising bakeshop and fast food that is first to introduce a bakeshop on wheels in Asia with its unique â€Å"Big Loaf Bread† store layout offering unique, healthy, and delicious flavored breads with internal man power composed of highly trained nutritionists/dieticians, culinary experts, chefs and bakers. * Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Marketing Mix Strategies 1. Product and Merchandise Mix There are varieties of breads offered by Antz – The Bread Factory: * Loaves * Muffins * Fiesta Buns * Floss * Wraps * Ensaimada * Cluster * Other Breads 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Monggo Loaf| Php 57. 00|Raisin Loaf| Php 49. 00| Pandesal Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price | Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00| Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna | Php 35. 00| Mini Baked Mac| Php 29. 00|ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Clusters| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00| Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 30. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 0 0| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| 3. Placement Antz – The Bread Factory does not only focus on having mall branches. Some outlets which are 50-120 sq. eter in commercial space are located at strategic, high foot traffic areas such as central business districts and commercial hubs. 4. Promotion AHD Food Corporation uses both media and non media approaches to advertise and promote Antz – The Bread Factory. Promotions are used to encourage and capture franchisers, at the same time to inform people about their enticing bread offerings. ADVERTISING * Print ads – newspaper and magazines, tarp * Packaging * Audio-visual materials * Symbols and logos SALES PROMOTION * Gifts PUBLIC RELATIONS * Sponsorship * Events 5. Service Strategy a. People Training * Antz – The Bread Factory gives its employees Management Development Programs and continuous training to make sure that its employees perform their best. b. Store Lay out Antz – The bread factory malls located branches have beautifully designed dine-in area and spacious counter with hip music and experiential services provides our customers an  atmosphere  of fun and exciting place to shop and dine. * Antz – The Bread Factory’s â€Å"bakeshop on wheels† branches are designed like a giant loaf of bread with 50-120 sq. m. commercial space. c. After-sales & Customer Service Strategy * Antz – The Bread Factory offers Delivery services, free bread on next visit of customers or thank you messages on bulk orders. V. Company Analysis A. Threats 1. There are many existing bakeshops in the Philippines making it difficult to start a new bakery especially in cities. 2. Inability to adjust bread prices due to the price hike of the bread’s main ingredients like flour, sugar. B. Opportunities 1.There is a big demand for bread here in the Philippines because bread serves as their secondary alternative for rice. 2. Fi lipinos are fond of sweet foods. 3. There is a large bracket of target market because bread is for a wide range of age, male or female. C. Strengths 1. Antz – The Bread Factory offers products that is unique and can only be found in the store. 2. Our Research and Development team compose of highly train individuals namely; nutritionist/dietician, culinary experts, chefs, and bakers. 3. The products are presented theatre style where the kitchen’s SEE-THROUGH design allows the customer to feel the freshness of each bread being made and served. 4. Branches in bakeshop on wheels have flexible operating hours. 5.The store layout of Antz – The Bread Factory bakeshop on wheels is well executed in a big loaf bread design. 6. Antz – The Bread Factory has a strong franchise relationship as member of the Philippine Franchise Association (PFA). D. Weaknesses 1. Antz – The Bread Factory is not well established. The bakeshop is not properly advertised. 2. We off er a product that is already available in the market. 3. Customers have to travel further to get in our stores because we have fewer branches. 4. The products we offer are not durable and can be easily blemished; it is the reason for some leftover. 5. Innovative products can be easily replicated. 6. The operating hours of bakeshop on wheels have no fix operating hours. 7.External employees of Antz’s franchises do not provide proper accommodation to the customers. VI. Marketing Objectives * To increase the number of franchised stores by 15. * To introduce new products to the market. * To increase annual sales by 10% per year * To increase the number of customers by 5% per year VII. Proposed Marketing Strategy A. Target Market Our proposed target market would be the same as the current target market of the company which are busy, on-the-go and health conscious individuals, but this time we will emphasize as our primary target market are the health conscious individuals and othe r urban dwellers as the secondary target market. Health conscious individuals- consists of athletes, parents who want to give their children healthy foods, those who want to maintain their physically fitted body and even those who are not physically fit but want to. †¢ Other urban dwellers- this segment pertains to all other on-the-go individuals, students, professionals, all community dwellers who want something different from greasy fast foods and seeking healthier version of quickly served foods. B. Positioning Strategy Antz – The Bread Factory offers a variety of healthy, tasty, affordable, freshly-baked breads to help our customers find refuge in today’s greasy fast food. C. Core Marketing Strategy 1. Product and merchandising mix Loaves| Loaf Plain| Pandesal Loaf| Raisin Loaf| Wheat Bread| Choco Loaf|Ube Swirl Loaf| Monggo Loaf| Muffins| Strawberry Muffins| Choco Pepermint Muffins| Orange Choco Muffins| Fiesta Buns| Coffee Bun| Choco Bun| Ube Bun| Floss| Maj estic Pork Floss| Spicy Pork Floss| Chicken Floss| Wraps| Ham Wrap| Hotdog Wrap| Pizza| Mayon Pork BBQ| Braided Pizza| Hawaiian Pizza| Mini Baked Mac| Mini Lasagna| Ensaimada| Plain Ensaimada| Ubesaimada| Macasaimada| Cluster| Monggo Cluster| Ube Cluster| Plain Ensai Cluster| Ubesai Cluster| Other Breads| Tuna Bun| Ham Cluster| Double Choco| Creamcheese Bun| Cheesy Cupcake| Garlic Bread| Pan de Pandan| Beefy Bread| Chicky Bread| Porky Bread| *NEW PRODUCT LINE* Fruit & Veggie Breads|Strawberry Glazed Bread| Melon Glazed Bread| Pineapple Glazed Bread| Banana Glazed Bread| Mango Glazed Bread| Malunggay Bread| Squash Bread| Carrot Bread| *BREADS IN BUNDLE* Antz – The Bread Factory will also offer breads in bundle. It will be the assortment of seven (7) breads and it’s the customers’ choice of what bread they put on the bundle. 2. Pricing LOAVES Loaves| Price| Choco Loaf| Php 57. 00| Monggo Loaf| Php 57. 00| Ube Swirl Loaf| Php 57. 00| Pandesal Loaf| Php 49. 00| Rasi n Loaf| Php 49. 00| Plain Loaf| Php 49. 00| Wheat Bread| Php 49. 00| MUFFINS Muffins| Price| Muffins| Php 30. 00| Strawberry Muffins| Php 30. 00| Choco Pepermint Muffins| Php 30. 00|Orange Choco Muffins| Php 30. 00| FIESTA BUNS Fiesta Buns| Price| Coffee Bun| Php 26. 00| Choco Bun| Php 26. 00| Ube Bun| Php 26. 00| FLOSS Floss| Price| Majestic Pork Floss| Php 40. 00| Spicy Pork Floss| Php 40. 00| Chicken Floss| Php 40. 00| WRAPS Wraps| Price| Ham Wrap| Php 25. 00| Hotdog Wrap| Php 25. 00| PIZZA Pizza| Price| Mayon Pork BBQ| Php 52. 00| Braided Pizza| Php 49. 00| Hawaiian Pizza| Php 49. 00| Mini Lasagna| Php 35. 00| Mini Baked Mac| Php 29. 00| ENSAIMADA Ensaimada| Price| Plain Ensaimada| Php 27. 00| Ubesaimada| Php 27. 00| Macasaimada| Php 27. 00| CLUSTERS Cluster| Price| Monggo Cluster| Php 60. 00| Ubesai Cluster| Php 60. 00|Plain Ensai Cluster| Php 60. 00| Ube Cluster| Php 59. 00| OTHER BREADS Other Breads| Price| Beefy Bread| Php 37. 00| Chicky Bread| Php 35. 00| Porky Bread| Php 3 0. 00| Ham Cluster| Php 30. 00| Cheesy Cupcake| Php 30. 00| Tuna Bun| Php 27. 00| Cream Cheese Bun| Php 26. 00| Garlic Bread| Php 20. 00| Double Choco| Php 17. 00| Pan de Pandan| Php 17. 00| *NEW PRODUCT LINE* Fruit & Veggie Breads| Price| Strawberry Glazed Bread| Php 43. 00| Melon Glazed Bread| Php 40. 00| Pineapple Glazed Bread| Php 40. 00| Banana Glazed Bread| Php 38. 00| Mango Glazed Bread| Php 38. 00| Malunggay Bread| Php 35. 00| Squash Bread| Php 35. 00 | Carrot Bread| Php 35. 00| *BREAD IN BUNDLES*Bundle pricing involves selling distinct multiple items offer together at a special prize. For Bread in Bundles, we will give ten (10) percent discount for a minimum of seven (7) breads purchase 3. Placement Strategy Since Antz – The Bread Factory is a member of the Philippine Franchise Association (PFA) we propose to locate our franchised stores near the anchor stores to accumulate high traffic and to generate sales. D. Integrated Marketing Communication Strategies 1. Creati ve theme Nowadays people are exposed to greasy and unhealthy food especially those children who are fond of eating fast foods. They choose unhealthy foods over vegetables and fruits that can give positive effects in their body.Fruits and vegetables are packed with essential nutrients that strengthen the body, heal and repair damage, ward off sickness and fight diseases. â€Å"Antz, the provider of fresh and healthy breads† is the campaign for the year 2012. Antz will deliver vegetables and fruits infused breads that can satisfy the need of health conscious customers. Antz will not only offer freshly baked breads but also the nutrients that you can acquire from the vegetables and fruits. Vegetable and fruit breads are the newest offering of Antz that can give delicious experiences to a healthy diet. 2. Integrated Communications Program Based on the company analysis, Antz – The Bread Factory needs to improve its promotional effort to establish the company well in the mar ket.And the following promotional mix will be used to position the company on the bread industry. Advertising * Print Ads (Flyers and posters) – The flyers and posters contains the 2012 campaign which is â€Å"Antz, the provider of fresh and healthy breads. † The flyers and posters will be distributed and posted in high traffic areas and the existing branches of Antz – The Bread Factoy. * Audio Visual Materials (Jingle and Internet advertising) – The jingle will be played in every store branches to capture the attention of the customers. While in the internet advertising, audio visual presentations will be posted on our website and Facebook fanpage to regularly inform the target market about our campaign and new products.Public Relations * Sponsorship (For health oriented events and TV programs) – Antz – The Bread Factory will sponsorship health related events and programs to create a good publicity that will ignite the emotions of the marke t. * E-mail and Telemarketing – we will send a personal message through email for the potential prospects, to inform them about new offerings and events that will be held 3. Media Plan ACTIVITY| TIME FRAME| BUDGET| Distribution of flyers and posters| Every third month| Php 960,000. 00| Releasing audio-visual materials| End of the year| Php 16,000. 00| Sponsoring health-oriented events and TV programs| Every quarter| Php 360,000. 0| Inviting and informing potential prospects through internet| Every month| ———–| *applicable for 2 years Total: Php 1,336,000. 00 4. After-sales and Customer Service Strategy 1. People * Antz – The Bread Factory will provide a service training program that includes one (1) day orientation, three (3) days store management and marketing training, ten (10) days baker mastery, two (2) days cashier service training. * Antz – The Bread Factory will create a proper store dialogue that will surely attract more custo mers. 2. Store layout and design * Antz – The Bread Factory will improve store facade by adding more designs like glass, mirror and lights.We will also add music in the store so the customers will feel more comfortable. We will also create a unique scent to develop a somatic marker to our valued customers. 3. After sales and customer service strategy * Antz – The Bread Factory will give loyalty cards to our customers that give discount. * Antz – The Bread Factory give free breads for those who buy bulk orders. * Antz – The Bread Factory will impose a free delivery for bulk orders. Appendices Appendix A Sketch of the Veggie and Fruit Breads Appendix B Side view sketch of the proposed packaging Appendix C Top view sketch of the proposed packaging Appendix D Front view sketch of the proposed packaging

Sustainable Development and Agenda 21 Essay Example | Topics and Well Written Essays - 1000 words

Sustainable Development and Agenda 21 - Essay Example The paper below will focus on the various elements of sustainability that were discussed in Agenda 21 and their application via a country profiling. The global commission on the environment was introduced by the United Nations so as to provide a global agenda for change in terms of sustainable development. It was vital to address this issue as this has significant implications for the future of the world. Prevention of poverty and safeguarding the environment is part of the review. Two concepts can be gathered pertaining to sustainable development. These are the concept of needs and the concept of policymaking regarding the environment’s capacity to address the future and current needs. The needs in question are the needs to comprehend political, social, technological and cultural components of the global system (Sitarz, 2004). Several crucial areas can be picked from the proceedings of the Agenda. An important area that is covered in the Agenda is sustainable human settlement development. This is discussed in chapter seven of the Agenda. It is concerned with ensuring adequate shelter for all despite increasing rate of development. There is also focus on the need for reviving growth so as to cater for food and water, in addition to energy needs, to cater for the increase in human settlement. Another key area that is addressed is the need for improved and sustainable sanitation in terms of pollution minimization and the promotion of environmental infrastructure. Re-orientation of technology is also a paramount issue when it comes to sustainable development. So as to offset all this, there is a need for collaboration between economic and environmental decisions (Sitarz, 2008). The report points out how the future of the world can be secured through sustainable developments in various key fields. The report points out that the world cannot exist without development. However, these developments need to have the elements of sustainability  so as to preserve the integrity of the planet.

You choose Assignment Example | Topics and Well Written Essays - 500 words - 2

You choose - Assignment Example Correlation analysis, regression analysis, and student t-test for difference in means across factors are possible tools for analyzing effect of the factors on sales price. Correlation analysis results suggest a moderate negative relationship between price and floor, a moderate positive relationship between price and distance, and strong positive relationship between price and view. End and furnish have weak and negative relationships with price. Appendix 2 shows the results. Regression analysis for the relationship between price and the other variables, as independent variables, identifies a significant relationship (p=2.42*10-23, F= 39.69) and the model is reliable. Appendix 3 shows the results. View of the beach is significant (p= 4.3*10-20, t= 1.92) and apartments with view of the sea have higher prices (mean= 22021.3) than those without view (mean= 18105). Appendix 4 shows the results. Apartments with their views partially blocked have lower prices (mean=18714.3) than those that are not blocked (mean= 20177.7) but the difference is not significant (p= 0.26, t= 1.97). Appendix 5 shows the results. Price difference between apartments with furniture and those without is however minimal (means= 20104.2, 20141.6 respectively) and the difference is not significant (p= 0.99, t= 1.97). Appendix 6 shows the results. Appendix 7 shows table of coefficients for regression analysis results for the relationship between price and the independent variables. The results shows that only furniture is not significant to price (p= 0.24, t= 1.19) and the following is the model. The model omits furniture because it is not significant. It is important to note that while end is not significant when considered separately, it is significant when investigated with other variables and interaction effects could explain this. Coefficients of the regression analysis

Ethics in Business Today Essay Example | Topics and Well Written Essays - 1500 words

Ethics in Business Today - Essay Example Along with this, ethics also helps in reducing employee turnover thereby enhancing the range of efficiency, if maintained properly. Therefore, from the above points, it might be revealed that ethics acts as the catalyst that helps the business to enhance its dominance and supremacy in the market among other existing rival players. So, ethics is extremely essential for any business organization, operating in current scenario. Other than this, ethical policies and behaviors help an organization or business to attract more investors that might enhance the share prices to a significant extent among other rival players. Side by side ethics also helps in recruiting experienced and skilled employees within the organization that may prove effective in enhancing the total productivity of the organization. Thus, recruitment of talented staffs helps in development of varied types of inventive products and services for its customers thereby satisfying their changing needs and demands. This might help an organization in enhancing its brand value and loyalty within the minds of the target customers. As a result, its level of sustainability might get enhanced significantly. Consequently, ethics also helps in enhancing the inner morale of the employees so as to cope up with the inconveniences in turbulent situations. As a result of such type of inner confidence and willpower of the employees, the organization might become able to tackle the effects of the tough situations thereby retaining its previous image and values. However, this might be possible only if cooperation and team work might be maintained among all the members of the organization. Thus, it might be revealed that ethics is that type of inner psychology that might help an organization to develop a strong image and may also destroy its portfolio in the market among others (Plastin, 2013). Other than this, ethical decision making within an organization also helps in enhancing employee growth and their performance t owards the assigned duties and responsibilities. Due to which, the organization might become able to fulfill its target objectives and goals, which is extremely essential for any organization in this era. As a result, the organization might enhance its level of dominance within the market that may reduce the intensity of the new entrants to enter the segment. Along with this, the level of distinctiveness of the organization might also get enhanced thereby amplifying its output and profitability by a significant extent. As a result, the position and reputation of the organization might get improved in this aggressive market among other operating rivals. Hence, according to me ethics is important for any organization or a business for the following reasons presented below: Employee commitment Employee Growth Investor and stakeholders loyalty and commitment Improvement of the confidence power of the shareholders Improvement of the level of customer satisfaction Improvement in the relat ionship with the stakeholders Enhancement of the productivity of the organization Improvement of the level of performance Improvement of revenues and profit margin Improvement of reputation and image of the organizati

Macroeconomics Analysis Essay Example | Topics and Well Written Essays - 1750 words

Macroeconomics Analysis - Essay Example This is after the government incentives towards installation of solar panels as a way of reducing environmental pollution and provides a cheap source of energy. However, this project draws a great attention to the macroeconomics Analysis, its resultant outcomes and impacts to the economy. Generally, the beginning of the whole project will impact on the GDP. GDP simply refers to Gross Domestic Product, which is the monitory value of the goods and services produced within a country at a particular period of time, probably one year. The GDP comprises of the domestic consumption - the consumer spending, government spending, sum of the county’s business and the total net exports. There will be a general increase in the GDP of the country. On the introduction of the solar panel project, many industries will emerge to produce the solar panels. This will give an additional product in the list of goods produced within the country. A production of excess of the panels will also add to the country’s exports. The government, because it is its initiative to run the project, will also invest in the solar panel project. Many people will also be motivated to get the solar panels installed on their roofs, hence spending on the project. The whole project will create an expansion in the service industry. People, the likes of Cindy will specialise installation of the solar panels. The same specialists may also export their services to other countries who are importing the solar panels. The product of solar panels in substitution to the electricity among other sources of energy will come with intensive support and high demand in the local, domestic and international markets. This demand will be as a result of the product being cheap. Comparing the purchase, installation and maintenance of the solar energy among other types of energy such as generators and

Analyze the football motif in The Goalie's Anxiety at the Penalty Kick Essay

Analyze the football motif in The Goalie's Anxiety at the Penalty Kick - Essay Example The novel, The Goalie’s Anxiety at the Penalty Kick written by Peter Handke is about a former goalkeeper of a football team and his life, after he is ejected from a game for foul play. As discussed above, author Handke has used football as an important motif to reveal intricate aspects of the central character, Josef Bloch as well as the whole story. The author shows how Bloch’s life mirrors the game of football, and also how his life exhibits moments similar to the ones, which will be undergone by a goalkeeper during the match, especially when the ball is about to be shot into the goal post. The Goalie’s Anxiety at the Penalty Kick was originally written in German and is the first of Handke’s novels to be translated and published in English. As Josef Bloch indulges in foul play and gets sent off from the game, he starts facing various repercussions, which shows how the game of football plays a crucial role in changing his life. These repercussions does no t happen due to some external forces, it was carried out by Bloch himself as a form of self-destruction without any valid motive, including the murder of a female cashier. â€Å"The self-destruction of a soccer goalie turned construction worker who wanders aimlessly around a stifling Austrian border town after pursuing and then murdering, almost unthinkingly, a female movie cashier.†1 Apart from how the game of football diverts the life of Bloch in a different and at the same time problematic direction, the motif of football is aptly used to denote the isolated existence of Bloch. That is, throughout the novel, Bloch seems to live in a secluded manner, without maximally living with his family and friends. This existence of Bloch can be correlated through a goalkeeper, who will be far away from the main action, standing and operating in an isolated manner. In any football game, the role of goalkeeper will be mainly under the bars of the goalpost, without directly involving the mselves in the match play. On the same lines, Bloch led an isolated existence away from the actions, only coming into the picture due to his own actions. Even his firing from the job did not evoke any reactions from his colleagues and also he lived in the city where he had no friends. As he read the newspaper and saw the classified sections featuring advertisements for materialistic things, he further felt his isolated survival. Quite strikingly, he was the first one to come out of the football stadium even before the final whistle goes off, as he did not want to be in the midst of a large crowd. Being a goalkeeper of a better known club, he might have played in front of large crowds and could have even enjoyed performing in front of those huge crowds. In addition, a football fan (even if he/she is not a football player) will be in the stadium till the final whistle is blown and could even extend their stay watching all the post-match celebrations and other activities. However, in B loch’s case, he does not felt comfortable with the huge crowds and had no interest and enthusiasm to watch a full game. His eviction from a game and the resultant depression made him prefer isolation, and prevented him from merging with the crowd and enjoying game. Handke portrayed him as a goalie, who is isolated from the frantic activities that were taking place around him. Thus, the motif of football and a how goalkeeper will operate in an isolated manner in a football match can be clearly seen in the actions and the characteristics of Bloch. There are

Mergers & Acquisitions Essay Example | Topics and Well Written Essays - 2500 words

Mergers & Acquisitions - Essay Example â€Å"Mergers and acquisitions represent the ultimate in change for a business No other event is more difficult, challenging, or chaotic as a merger and acquisition. It is imperative that everyone involved in the process has a clear understanding of how the process works†. Since the past decade, the globalisation of the businesses across the globe has initiated a search for the competitive advantage, worldwide. With the increased competition to fetch the customer satisfaction in a cost effective way, the companies have responded to the pressure of attaining scale in a quickly consolidating global economy. In addition to some other trends, such as privatisation, deregulation and corporate restructuring, globalisation has encouraged an unparalleled surge in the cross-border merger and the acquisition activities.Cross-border consolidation activities are a significant component of global business operations.This report will look into the mergers and acquisitions of companies in th e light of current issues. For better understanding, the analysis would be done in the light of relevant theories and applications with the mention of specific examples in the arena of merger and acquisitions. Through ‘merger’, two companies would join together to create a new company.Acquisition refers to one company taking over the assets of another company. Merger and acquisition can be of three types: Horizontal, Vertical and Conglomerate. In horizontal mergers and acquisitions, two firms, involved, deal across similar products and services. This type of mergers and acquisitions is frequently used as the mean for an organisation to enhance the market share through getting into merger with a competing firm or by acquiring the same. For an instance, consolidation among Mobil and Exxon would allow these companies to attain a large chunk of share in the oil and gas market. Vertical mergers and acquisitions happen when two organisations are merged through the value-chain , such as any manufacturer firm merging with one supplier or a manufacturer acquiring its supplier firm. Vertical consolidation processes are mostly used as significant mean to gain the competitive advantage in the respective marketplace by leveraging on the value chain. For an instance, Merck, a leading pharmaceuticals manufacturer, merged with the leading pharmaceuticals distributor, Medco. This was done to fetch the benefits in products distribution. Consolidations are conglomerate when two firms from entirely dissimilar industries merge. For an instance, a gas pipeline organisation merging with high technology organisation or acquiring the same can be seemed as a conglomerate merger. Conglomerates are mostly used as significant mean to smooth out broad fluctuations in the revenue amount and offer more constancy in the growth in long-term. Typically, organisations in the mature industries which have poor growth prospects would seek to broaden their businesses horizons through mer gers and acquisitions. For an instance, General Electric has diversified its business through merger and acquisition activities. GE has got into new segments like television broadcasting and financial services through a number of mergers and acquisitions of the financial services and entertainment organisations. Mergers and Acquisitions in United Kingdom United Kingdom has been the host of a number of mergers and acquisitions. The value of UK domestic acquisitions in the third quarter, 2010, amounted to ?2.6 billion which is slightly up

MLA RESEARCH ARGUMENT- Social Media issue Essay

MLA RESEARCH ARGUMENT- Social Media issue - Essay Example This work goes to point out the relevant effects that are associated with social media. This research paper aims at evaluating the issues related to social media in general. Scholars have carried out research on the matter, and it is evident that there are advantages as well as disadvantages associated with social media. The issues affect a wide range of individuals. You can now connect to the whole world from the comfort of your home or office. This is one of the important attributes of social media. Not only are people able to make business connections, but they can find new jobs, find assistance and get advice. It has also enabled people to learn something new about a foreign country, and interact with people from diverse cultures. Social media has replaced pen pals mails that used to take a long time, now friends can communicate instantly using the many available social websites (Bryant and Zillmann 418). Social media offers the advantage of interacting with people who share the same interests. People can make wiser decisions on a subject, especially when they have managed to find solutions online. This is enhanced by the fact that communication via the Internet is real-time, as long as you have an Internet connection. Noor Al-Deen and Hendricks (182) conclude that many social sites have instant messaging that facilitates this. This has gone a long way to helping students, researchers, managers, business people, as well as teachers. One can source information online instantly. According to Noor Al-Deen and Hendricks (182), marketers have largely benefited from social media. It has become very cheap, fast and reliable to do marketing online. With a click of a button, a marketer can sell his or her idea, new products and services to millions of social network users worldwide. It is also handy for not for profit organizations to communicate with people, educate

Little boy crying by Mervin Morris Essay Example for Free

Little boy crying by Mervin Morris Essay Mervin Morris writes Little boy crying making reference to the relationship between a kid and an adult, who in this case is his father. Throughout the poem different feelings and emotions are expressed, not only of the child but also of the man. The little boy turned his recently relaxed face into tight because of that quick slap struck his guilty father gave him. But despite the fact that the kid took his father as a grim giant because of hitting him, this mans intention was not to make him suffer of pain or anything like that; it was just an unwanted but necessary little punishment, perhaps for a prank or misbehaviour. In fact the father felt guilty and full of sorrow. Mervin introduces an allegory of a rather famous story called: Jack and the beanstalk. The child imagined his father as an ogre, who climbed a huge tree. He hates him. He imagined himself chopping clean the tree hes scrambling down or plotting deeper pits to trap him, as it happens in Jack and the beanstalk. The relationship between the three-year-old full of frustration child and the adult seems to be bursting of complications because the kid is quite capricious and the man has to punish him, so that he learns not to do whatever he wants without evaluating the consequences before. But he cannot understand, not yet how his easy tears affect his father who is wishing to curb boys sadness. Even though an ogre can punish you, you know that he loves you and that you have to learn the lessons from him, because you know, very deep inside, that ogre is your father. That last sentence can summaries the moral of the poem. This particular poem uses words to make the reader feel he or she is seeing it, or being part of it: the quick slap struck, this last sentence is composed of monosyllabic words that imitate the sound of the hit. Another example of this trying the reader to feel part of the poem is the use of the you; it is a kind of conversation between the writer and the reader. Other images that facilitate this process are made by the use of words or phrases suggesting movement or sound, like chopping and scrambling down. But in this poem is not all about the kid, and his feelings, the other character has a very important role. He has to pretend being something is not; behind that mask there is a man who suffers the situation more that the kid, but he has to be seen as a strict authority, as any parent must. This poem reflects nothing but the truth of an ordinary relationship between any father and his son during the growing and maturing process of the kid; but it does not end there: in the last paragraph, which is also the last line, there is a nine words long sentence emphasized by being left alone, that carries a moral in it: you must not make a plaything of the rain. This is a metaphor that could be translated as: you must not cry just because (the rain represents the tears).

Kfcs Explosive Growth in China Essay Example for Free

Kfcs Explosive Growth in China Essay Kentucky fried Chicken (KFC) has achieved another milestone in delivery. The explosive growth in Asian region most particularly in their current trends in China that KFC fried chicken, burger and fries is gaining its way to superstardom. In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Key concepts include: In China, KFCs strategy was to be part of the local community, not be seen as a foreign presence. (Su, 2011) China division chairman and CEO Sam Su combined the best ideas from the US fast-food model and adapted them to serve the needs of the Chinese consumer. Only a small number of menu items would be familiar to Western visitors—the Chinese KFC offerings include fried dough sticks, egg tarts, and foods tailored to the tastes of specific regions within the country. To counter concerns about fast food and obesity, Su offered a healthier menu and supports exercise and youth events. The traditional strategy is the involvement of their culture has largely influence the family ties to consider their food. According to Bell (2011) one key issue the case examines is how to implement the rollout of a fast-food chain involving so many stores across such a vast—and regionally different—country.† (Stravish, 2011) When their customers walked into their restaurant they see Chinese customer service. Chinese food and Chinese employees welcome customers and that’s why it becomes easy for them to initiate interaction. Sus strategy was that KFC would not be seen as a foreign presence but as part of the local community â€Å"There is no room for ego,† (Su, 2011) China doesnt have the same culture of individualism that is present in the United States. (Su, 2011) Along with being smart, driven and great entrepreneur, Su hired the right people. For Su, this meant employees who read and spoke the language, who understood the restaurant business and Chinese consumer, and also experience on doing business in the Western way. Trained labor is a very valuable asset even in a land of 1.3 billion-plus people. (Stravish, 2011) The large conflicting crowd should have one idea about the taste and preference as much as possible they have outperformed the number one fast food chain, which is McDonald. Sam Su also consider diversification of food items so that they can cater to a wider customer range especially those  people who are healthy conscious about their body, they offer fat free food and vegetables menu to their customers that attract and re-invent even more heterogeneous customer demand. The wide variety of choices can help the customers to make healthy options and balance diet, their strategy also involve presenting their choices. They have also practice sponsorship and promotion about healthy living in 2010 that has become another successful endeavor on their part that various exercises has been promoted inside the stores and customers are free to join, they have gathered at least 260,000 customer participants in 438 key cities. Their promotion has been very successful that makes their store even more popular. (Starvish, 2011) KFC and China has become a Yum Republic. It is certain that globalization not only helps KFC profits, but it’s international, which benefits China and the consumers. Additionally some of their popular food sisters company includes Taco Bell, Pizza Hut, Long John Silver and AW All American Food. I believe globalization happens to be great for the country and the overall market economy because it promotes prosperity to participating countries. All that we need to do is educate people on multiculturalism and diversity within the work place, as well as the sensitivity of culture within participating countries. Opportunity costs, trade terms, balance trades, comparative advantages, changes in consumption and production, and how much cheaper it is to purchase than to produce are some benefits to globalization. The greater interdependence that globalization is causing means an increasingly freer flow of goods, services, money, people, and idea across national borders. (WildWild, 6th ed, pg 6) Su has done a great job on hiring employees that know the language, understand the business and Chinese customers, and also having experience on doing business the Western way. Because of technological changes, continuous development and research, the market economy remains to be dynamic. Reference: Starvish. (2011). KFCs Explosive Growth in China. HBS Cases. Retrieved from http://hbswk.hbs.edu/item/6704.html WildWild. International business: the challenges of globalization/ John J. Wild, Kenneth L. Wild- 6th ed.

Competitive Environment For HSBC

Competitive Environment For HSBC The financial crisis of 2008 considerably create significant impact to the not only to the bank businesses in Hong Kong but also to global economy. Basically, the general concept of financial crisis of 2008 refers to the degree to which the performance of a firm or an industry is affected by the global financial crisis. The financial crisis of 2008 which directly affect the lenders and other financial institutions can also affect an individual investor who owns a portfolio; a company; an exporter and importer who concentrates on international trade and even a firm that has no direct international activities. Furthermore, through their impact on the costs of inputs, outputs, and substitute goods play a significant role in determining the competitive position of companies with no direct international operations relative to foreign firms (Solvell Zander 2000). Since few organisations can excel simultaneously all over the scene, they specialise. Some are renowned for their ability to organise and place new issues, others prosper as merger and acquisition specialists, reliable asset managers, skilful forex traders or efficient custodians. The product roster may have a connection with an initial and fairly random advantage, or it may be a judicious response to a shifting environment, competition and ultimately profitability. Regional specialisation, by contrast, tends to have more deterministic elements, geographical and cultural closeness, for example. With respect to the current competitive environment scene and in the banking industry in which HSBC belongs, regulatory and technological changes are the main catalysts, making entrenched competitive structures obsolete and mandating the development of new products, new processes, new strategies, and new public policies toward the industry under analysis (Bond Green, 2003). Financial centres, in vigorous competition with each other, have undergone further regulatory change in their efforts to capture a greater share of international trade in financial services, even as common efforts at the regional and global level have tried to support safety and soundness and a reasonably level competitive playing field. Banks and securities firms have had to devise and implement new strategiessometimes leading events or (perhaps more often) responding to themand the financial services industry has seen a wave of mergers, acquisitions, and strategic alliances in virtually all parts of the world. T here are numerous major banking players in the industry, included in the list is HSBC, who strive for market leadership in all their business aspects. As such, the level of industry competition is very stiff and very aggressive. Competitive Advantage In the case of HSBC, even though this organisation had a very strong market competition in the industry where entrants have little or no threat will earn low returns on their profits if it has to face a superior quality and lower-cost alternative. For competitive advantage, HSBC uses strong branding and a tailored approach to give customers an individual service, whether they want investment banking services for their company, or a personal mortgage. With high personal contact or a range of electronic access points, they can provide their customers with accessibility to their services anywhere in the world. Each product produced is tailored to the customers needs but follows very precise processes. At each stage, the customer and advisor must sign documentation to prove that the right level of advice has been given, is understood and the customer feels that at that critical point, they have received good quality service. Despite of the emergence of global financial crisis in 2008, the global development strategies of HSBC shows superiority but would not be appreciated without the concrete examples of their projects, which indicate the changes and success in the market. Annesley (2008) reports that two years ago, HSBC spends more that 2.5 billion euros a year on IT systems and in-house application development, and set itself a target of cutting per-unit processing costs by 10% every year. This year, HSBC expects to make an 11% saving on transaction processing this year after cutting 8.8% off costs in 2005, after 370 successful system deployments in the past three years, and the continued expansion of its pool of global platforms (Annesley, 2008). In addition, the bank has also set up a single, self-managed global network and consolidated on four global datacenters and two regional ones. Moving application development work to low-cost centers such as India is another key part of the companys strategy, leading the bank to estimate that 4.2% of its technology development work takes place in low-cost locations, such as India and the Philippines (Annesley, 2008). In 2008, Fair Isaac Corporation, the leading provider of analytics and decision management technology, announced that HSBC would utilise Fair Isaacs proven software technologies, analytic models and development processes for Enterprise Decision Management, and this integrated solution will help HSBC grow its ability to optimise profitability across the banks consumer lending portfolios, and support its long-term growth objectives in the Asia-Pacific region (Press Release 2008). Moreover, to build upon rapid growth of its credit card portfolios and strengthen its leadership in Asia-Pacifics booming consumer lending market, HSBC required a highly scalable solution to roll out optimised decision strategies across products, countries and decision areas (Press Release 2008). It is evident that the Hong Kong and Shanghai Banking Corporation or HSBC invest on software programs and applications, in response to the fast-paced technological changes today. With the use of the Internet and other web-based applications, it is easier for the company to reach their customers globally and serve them better and faster. With the pleasant response of consumers to the efficient use of the World Wide Web, HSBC will not have a hard time relating to their customers globally, and even implementing projects and new programs to serve and relate to their customers effectively. Corporate Analysis on HSBC SWOT Analysis As part of the business practices of HSBC, SWOT analysis illustrates their status in accordance to strengths, weakness and opportunities and treats after the financial crisis. HSBCs Strengths and Weaknesses Strengths. HSBC has branches in most parts of the world. This helps them have advantage against their competitors. It also gives them the opportunity to serve more consumers thus they can acquire more profit (Who is HSBC? 2010). The employees of the company are well trained. The employees were well chosen and well trained to do their respective jobs. These employees are well managed to keep them in line with the objectives and standards of the company (Who is HSBC? 2010). This is strength of a company because it brings out the best employees thus the best service can be given to the clients. If clients enjoy the service of the company they tend to return to avail again the services and products offered by the company this results to satisfaction of the goals of the company. The company has an internet banking capability wherein consumers can transact their business online. This promotes ease and convenience to consumers. It also gives them advantage over their competitors since not a ll competitors have such technology. HSBC due to its availability in the world has acquired a strong brand name(Who is HSBC? 2010). This is strength for the company due to people will search for the company when they need such kind of services. Having a strong brand name means that the company has competitive advantage against their rivals. Summarily, the companys strengths include its worldwide reach, well trained and managed employees, internet banking capability, and strong brand name. Weaknesses. The company although has a strong brand name is lacking of promotional programs. The company maybe popular to those who have seen it in the internet, have availed of their services, or have come to know of the company through HSBCs clients but to some people the company is not that known (Who is HSBC? 2010). The company needs an effective promotional advertisement that can give the company more clients. HSBC although performing well against most of their competitors still has to overcome its best competitor which is Citigroup. As shown in the second figure the numbers Citigroup has over the other companies is so high. This means the company has to work double time to overcome or be equal to Citigroup. To sum up, the companys weaknesses include the lack of promotional advertisements, and inability to overcome the best competitor it has. HSBCs Threats and Opportunities after financial crisis Opportunities. After the financial crisis, the main opportunity for HSBC is to increase the number of its strategic acquisitions in order to further strengthen their current market leadership position. Through such acquisitions, HSBC would be able to widen the scope of their market share, improve the quality of services that they offer to their clientele, and develop their core competencies further (Who is HSBC? 2010). A secondary opportunity for the company is its internet banking. They should improve its features so that it can cater to the needs of the consumers. The company should also promote the said technology more to attract more clients. Another opportunity the company has is the website it has. The company can make the website more user-friendly, helpful and informative so that people will be encouraged to use it. The web can also be used as a promotional material that the company can use for more people to know the company. Succinctly, the major opportunities for HSBC are its potential strategic acquisitions and its utilisation of the Internet technology. Threats. The main threat to the company is Citigroup. If the HSBC dont do anything to improve their current status they might not catch up with Citigroup and more success may come to that company. Another treat is the economic condition of the countries they are operating in. The status of the economy in United Kingdom (UK) is different from the status of the economy in Hong Kong, the status of the economy in UK might be good unlike the status of the economy in Hong Kong, potential problems may arise thus HSBC should prepare measures to counter it (Who is HSBC? 2010). Additional threats to HSBC may include the ever-changing legal landscape for international business operations, unforeseen strong industry entrants which could decrease the potentialities of HSBCs market presence in the countries which they have yet to explore. Conclusions recommendations Businesses are continuously evolving in order to meet the needs of its people. However, they should be cautious to the changes in order to maintain competitiveness. Therefore, they need to have a careful review of their financial status. Overhead costs and credit rating should be also reviewed carefully. Business companies around the globe should not rely alone on credits instead they should think of creative ideas to sustain their growth and development. Thus, if the financial crisis hit the country, theyll be able to survive. Basically, the actual cause of the financial crisis or the emergence of financial crisis of 2008 is that both Europe and the United States were living beyond their means for too many years (Foster, 2008). After the crisis banks in Hong Kong including HSBC remain intact despite of severe damages. As previously stated, the context of financial crisis of 2008 conforms to the financial capabilities of a firm in global context. After the crisis, businesses are now much becoming careful concerning the assessment of their business process to avoid downfall. For recommendation, HSBC and other retail banks in Hong Kong should now consider risks management. The cost of indemnity had restricted managements alternatives in dealing with the hazards faced by the organisation. Basically, one of the foremost problems was that insurers rated firms according to business in such a way that a fine run firm that had few losses were required to pay for the claims of poorly run firms within the same industry. With this, the role of risk management must be considered. Management may began to make out that abridged losses intended reduced cost of risk. If managers reduced losses they could hold them themselve s without resorting to indemnity. However, it took some time for industries to settle in management. The delicate inquisitiveness in management is the result of a number of instantaneous drifts. With the current economy, the trade and production has augmented financial and direct investment in unstable up-and-coming markets. With this we may say that risk management has also ensnared consideration as a result of the recurring and well-publicised breakdowns linked with its execution. Regardless of the amplified academic and specialised concentration paid to risk management, common instances still occur when classy investors or firms experience abrupt, unexpected, and devastating losses. Basically, risk is a mean reason in economic existence for the reason that individuals and firms create immutable reserves in research and product improvement, inventory, plant and equipment and human capital, without knowing whether the potential cash flows from these funds will be adequate to pay off both debt and equity holders. If such genuine investments do not engender their necessary returns, then the financial claims on these returns will turn down in worth. In addition to altering the extent of equity and debt in their capital composition, firms/business organisations can also influence their chance of liquidation by extenuating the risk disclosures they countenance. Firms/Business organisations should come out to prefer between the types and degrees of disclosures, assuming those that they consider have an aggressive gain in supervision and laying others off into the capital markets. Other features of the firms processes such as the convexity of its tax lists, can also influence the amount to which administrators challenge to alleviate risks (Tufano 1996). Apparently, Besanko, Dranove Shanley, (1996) believes that economists and strategic planners view risk management as being related to the issue of the boundaries of the firm. In this structure, the pronouncement to alleviate meticulous risks is comparable to the verdict to outsource a particular purpose. Thus, risk management, like technology, allocation, or level, is a basis of eco nomical plus. With respect to risk management as tool to counter financial crisis of 2008, we may also say that, strategies that should used by the banks must contribute to the banks possible success rate especially in the face of crisis that involves the financial aspect of the organisation. The presence of a these strategies may give the organisation a competitive advantage over their rival organisations through their scheme on how the organisations or departments that make up the industry are able to work together, and at the same time how they establish their reputation in order to continue giving their services to their clients. Here, the corporate strategies that companies use involve the bank responsibilities and the brands that contribute to the performance of the bank. References: Annesley, C 2008, Computer Weekly.com, viewed 07 April, 2010, . Besanko, D Dranove, D Shanley, M 1996, Economics of Strategy. New York: John Wiley Sons. Bond, J Green, G 2003, Welcome HSBC Strategic Overview, Managing for Growth 2004-2008, viewed 07 April, 2010, . Foster, JB 2008, The Financialisation of Capital and the Crisis. viewed 07 April, 2010 at http://monthlyreview.org/080401foster.php Press Release 2008, Fair Isaac, viewed 07 April, 2010, . Solvell. O Zander, I 2000, Cross-Border Innovation in the Multinational Corporation, International Studies of Management Organisation, vol. 30, no. 2, p. 44. Tufano, P 1996, Who Manages Risk? An Empirical Examination of the Risk Management Practices of the Gold Mining Industry. Journal of Finance, September, 1097-1137. Who is HSBC? 2010, HSBC Global Site, viewed 07 April, 2010 at . Banking Industry in HK Introduction With the continuous and rapid changes the world and people undergo, organisations find it necessary to adapt new methods or reformulate current business applications so as to function more effectively and achieve specific corporate goals. This paper discusses the variables and issues about the impact of financial crisis among banks in Hong Kong. Particularly, this study will focus on the examination of the impact of financial crisis to the said industry. This paper shows the Hong Kongs bank industry awareness about their both internal and external environment such that they have instituted strategic management imperatives to complement the demands of industry. This paper illustrates the challenges in order to determine the possible strategic moves in order to survive in financial crisis. Future of Banking Industry in HK The global economy is now in extreme turmoil. It initially began in 2007 and was referred as credit crunch when the confidence of investors for the value of securitised mortgages in the United States lost. This has initiated a series of domino effects that that have adversely affected the financial sector due to its complicated and high leveraged financial contracts and operations in the American sub-prime mortgage sector (Culp, 2001). And in September 2008, the sub-prime crisis became even more deteriorated, leading to the crashes of stock markets across the globe and entered the current period of even higher volatility. Under the current turmoil, not have any bank can really not be involved, even the USA five largest investment banks two be sold (Bear Sterns sold to JP Morgan on 29th of May 2008 and Merrill Lynch Co. sold to Bank of America on 15th of Sep2008), at same day of Merrill Lynch sold, the Lehman Brothers been bankruptcy and other two of the bank the Goldman Sachs, Morgan Stanley change into the commercial bank. And that are not all there are still have a lot bank in the world been bankruptcy, nearly bankruptcy or be come to the nationalisation. From the scenario, it shows that all business effort or venture was continuously facing with different problems about financial management problems. Thus, it is very important for the manager or owner to concentrate and evaluate their business process especially during the times of crisis that the global communities are facing. Thus, key financial decisions usually faces the business administrators in problems and issues that is related to financial investments they typically give solutions about the assets on which the firm requires to put money and how a preferred venture have to be financed. With this consideration, we may say that the recent financial crisis is one of the problems experienced not only by some firms in the United States but also by the global economy including the banks and other business in Hong Kong. Basically, the recent financial crisis of 2008 around the globe is actually related to the concept classified by the general media as a credit crunch or credit cris is was started last 2007 of July. The crisis was triggered when most investors loss their confidence in the value of securitised mortgages in the United States and then later it spread out not only in America and Europe but also in Hong Kong. This development created a liquidity crisis that prompted an extensive inoculation of capital into financial markets by the United States Federal Reserve, European Central Bank and Bank of England (Norris, 2007). Despite of this turmoil in the financial and banking industry of Hong Kong, the future remains to be positive. As seen, after the crisis banks in Hong Kong remain intact regardless of severe damages. As previously stated, the context of financial crisis of 2008 conforms to the financial capabilities of a firm in global context. This is a good indication that businesses are now much becoming careful concerning the assessment of their business process to avoid downfall. Efficacy of Response to the Crisis With regards to the current financial crisis (2008) businesses including banks and other lending and other financing institutions in Hong Kong are exposed to different business risks. Despite of the emergence of these risks, banks in Hong Kong are efficiently responding to counter the risks created by the current financial crisis. According to Joseph (2002), one of the common issues among banking business are the position risk of asset liquidity and market liquidity. It seems that if a loss occurs in the on- and off-balance-sheet performance of the entity due to market price instability, then market risk is also an issue which could arise. Aside from this, there are also concerns linked to asset liquidity risk which could occur when there is an incapability to slacken financial instrument place in a level close to its market value due to require of profundity or market disruption of the instrument (Joseph, 2002). For international, large and active banks, security trading engrossed t hem for the reason that customers surrogated capital markets against banks loans. Consequently, position risk is obtained by these banks. In insurance businesses, position risks come up from funding risk or the risk that they will evade in paying policyholders. Even though technical requirements are secluded by regulation to avoid non-payment, insurance firms uncovered their investment premiums to position risks restraining their further capacity to perform contractual obligations. As response to the current crisis among banks in Hong Kong, Joseph (2002) assured that guideline can avert a subsequent bank crisis through regulation of capital since the capital can serve up as blockade in opposition to the capital as incentive-reducing feature for banks to take considerable risks and loss. Additional, regulation can be more successful when there is a group-wide inspection rather entity-to-entity since it thwarts multiple gearing to avoid unsuitable augment in equity. The group wide-view to regulation is not appropriate to securities firms as a substitute to broker-dealer only due to some grounds. Moreover, Joseph, (2002) believed that negative news will not create crisis because the assets of the firm is unconnected from the assets of the clients and there is simple and non-service unruly transfer of assets to other firms. They carry dated debt mechanisms that are not exaggerated by self-fulfilling forecasts. They hold more liquid assets and resources traded in ev ery day which alleviate the asymmetric issues since lucidity is eminent. Finally, they pass the accountability for payment systems to banks that they stay away from large value outflows. Actually, the main task of any nation in the world is to present their citizens with a high-quality life. Thus, countries like Hong Kong try their best to recognise and arise with elucidations to the various problems meet in their nation. Similarly, the countries including their business organisations discussed in this paper should do the same. Businesses in Hong Kong including their banks were able to face downfalls and adversities in their governments and economies in order to experience triumph. Due to these challenges and adversaries, the governments may make use of all their possessions in looming up with solutions and look for answers to their struggle. These downfalls were apparent in the history of South East Asian countries, and pushed them for improvements in their governments, with the execution of new policies. The nations success relies on the response of the countries citizens, leaders governance and external factors, such as the international trade relations and world output. With the execution of variety of macroeconomic policies in Hong Kong, it helped their governments realise the importance of reform, for in their situation, reform has been beneficial. With regards to the current financial crisis, Hong Kong and their business organisations including banks must consequently sustain their achievement by additional improvement of their current macroeconomic policies, and make new ones for incessant political, economic, industrial and environmental stability and growth, globally and locally. Common Elements in Successful Strategy Due to the emergence of global financial crisis, bank industries around the globe especially Hong Kong are creating strategies to maintain their existence. One of the strategies imposed by banks was through acquisition and expansion. For instance, HSBC, a bank in Hong Kong continuously exerted efforts to their acquisition strategies just to maintain their leadership despite of the current. However, this effort requires considerations of scenarios and business capabilities. Actually, establishing a bank in other parts of the world such as those belonging in the European Union may be more advisable for some entrepreneurs. There are many reasons for this judgment. One of which is the fact that the European Union is a vast region of countries whose level of development varies. This means that EU offers business areas that are less developed than the other, giving better opportunities for foreign banks. Rules and regulations are likely to be more stabilised in some European regions as com pared to the Hong Kong business setting. Tariffs or barriers to entry like taxes may also be lower in other European countries, making foreign entry less difficult. Most importantly, market diversity in EU is far larger than in China, making access to opportunities and market growth easier. Nonetheless, it should also be considered that certain risks can also hinder the development of a foreign bank within EU. For instance, the presence of higher competition level is likely, considering that multiple local and foreign banks will be operating within the region. Moreover, though laws and regulations may be stable, differences in banking policies, operational practices and other relevant factors may make market access not as easy. From this standpoint, it becomes clear that establishing a bank in any foreign country has its advantages and downsides. This suggests that foreign entrepreneurs must be skilled in handling this possible business risks. Hong Kong and its banking sector have a lot to offer for foreign investors; however, the country and its administration must improve some of its banking aspects not only to make Hong Kong more appealing to entrepreneurs but also to prevent business issues. One of this means would be the stabilisation of its business laws and banking legislations. The country must have a definite ruling for both domestic and foreign banks in such a way that both will benefit from. While the Hong Kong government is protecting its local banking sector, it must also employ means that will make foreign bank investors less cautious. The restrictions should also be implemented at a reasonable level. Hong Kong has in fact, conducted several changes so as to be more open for foreign banks. For instance, it has attempted to improve its corporate governance by requiring and encouraging banks to introduce governing boards. Moreover, approved accounting firms are now used for auditing. Operational risks are also being handled by strengthening balance sheets; financial statement definitions are also slowly being accomplished based on international standards. The foreign investors themselves can apply certain means to safeguard their businesses from these recognised risks. One of the important strategies that firms should consider is to operate alongside a local business partner (Overby, 2000). This will help the firm adapt easily to the Hong Kong business environment. A local partner can also assist in learning the Hong Kong culture, practices, regulations and means of interaction. More importantly, a Hong Kong business partner can also help in achieving progress faster. Training the staff becomes even more important in foreign business ventures. The workforce must be supported fully particularly in adapting the business new concepts, standards and technologies. The management should ensure that the local staff is also well-adjusted to the new system so as to encourage them to contribute more for the business (Berger, Hancock, Humphrey, 1993). In general, the investors can start off by analysing the business environment they wish to invest on. It is important that business entrepreneurs are aware of the distinct features of each foreign setting; in this way, the investors will know how to address in the most effective way. With this, it is evident to say, that one of elements needed to consider for a successful strategy was learning and adaptation since these are perhaps the two most important factors that should be present. For instance, it has been reported that at the end of 2003, HSBC launched the Managing for Growth program, which is a strategic plan that provides the company with a blueprint for growth and development from 2003 to 2008 (Strategy 2010). This strategy builds on the companys strengths and addresses the areas where further improvement is considered both desirable and attainable. HSBCs core values are integral to its strategy, in communicating them to customers, shareholders and employees, and comprise an emphasis on long-term, ethical client relationships, high productivity through teamwork, a confident and ambitious sense of excellence, being international in outlook and character, prudence, creativity and customer-focused marketing (Strategy 2010). In addition, there are several key elements in achieving HSBCs global development objectives, and these include accelerating the rate of growth of revenue, developing the brand strategy further, improving productivity, and maintaining the companys prudent risk management and strong financial position. Developing the skills of their employees is also given emphasis to ensure that all employees understand how they can contribute to the successful achievement of HSBCs objectives (Strategy 2010). Moreover, there are eight strategic imperatives included in the plan of HSBC in accordance to their development strategy. Their first imperative is their brand, by making HSBC and its hexagon symbol one of the worlds leading brands for customer experience and corporate social responsibility. The second imperative is their Personal Financial Services, which drive growth in key markets and through appropriate channels, HSBC can be the strongest global player in personal financial services. The third one is Consumer Finance, which is extending the reach of this business to existing customers through a wider product range to penetrate new markets. The fourth imperative is Commercial Banking, making the most of HSBCs international customer base by creating an effective relationship management and improved product offerings in all their markets (Strategy 2010). Furthermore, the fifth imperative is Corporate, Investment Banking and Markets, which accelerates growth by enhancing capital markets and advisory capabilities, by being focused on client service in sectors where the company has critical relevance and strength. The sixth one is Private Banking, which aims to serve the company

Political Allegory In The Book Animal Farm :: Animal Farm Essays

Political Allegory In The Book Animal Farm "Ideas play a part in any revolution, conflicting ideas is main reason why Revolutions happens. " This is the platform that George Orwell used in his book " Animal Farm". The political allegory in the story is mocking the Revolution that changed "Russia" into the "USSR". This was the workings of Karl Marx. Marx was known for being politically inspired by one idea. Marx wanted it to be that one class, the working class, and against another class, the rich or higher class. The Revolution was started by men who believed with Karl Marx's theory that the history of the world was the history of a struggle between classes between oppressors and oppressed. This happened in the book "Animal Farm by George Orwell" Orwell uses this example to base his book on. He makes the characters personify the major players in the Russian Revolution. Orwell uses this to form a well written piece of literature. In "Animal Farm" The Democratic society led by Mr. Jones the original leader of Manor Farm was overthrown by a policy called Animalism. Animalism was a theory concocted by the Old Major a Pig. In "Animal Farm" the pigs were personified as the smartest and the best among animals. The Pigs take control of the farm. The two major idealists Snowball and Napoleon have conflicting ideas. These ideas break snowball away from the rest of the group and make him leave Animal Farm. This lets Napoleon have total control. They set up a set of rules called the seven commandments. In the beginning everyone followed these rules such as no animal may kill another animal, no animal is better than another animal. This makes the leader Napoleon want to break the rules so he makes him and his fellow pigs more special, eating all the good food, wearing clothes, living in the farmhouse, and not working. As for the other animals big or small get the same rations of food, are not allowed to wear clothes, had to live in the barn, and were overworked. Marx, like other socialist thinkers of the 19th century, denounced the cruel injustices of industrial capitalist society as he saw it. He had a vision of ending "the exploitation of man by man" and establishing a classless society, in which all people would be equal. The only means to this end, he thought, was a revolution of the exploited (the proletariat) against the exploiters (the bourgeoisie), so that workers would own the means of production, such as the factories and machinery. This revolution would set up a

Steinbecks The Grapes of Wrath vs. Sinclair’s The Jungle Essay

Steinbeck's The Grapes of Wrath vs. Sinclair’s The Jungle The global appeal of the so-called American dream of happiness and success has drawn many people to the â€Å"promised land† for hundreds of years. Although the American government preached equality for all on paper, it was driven primarily by money. Both Upton Sinclair and John Steinbeck recognized this and used literature to convey the flaws of capitalism. Sinclair’s The Jungle satirized America’s wage slavery at the turn of the century and forty years later, Steinbeck’s novel The Grapes of Wrath criticized the commercialism of American farming. These two books, often viewed as propagandistic, employ similar persuasive strategies: strong imagery, heavy symbolism, biting irony, and a proposal to correct the situation. Despite these parallels, however, the authentic diction and syntax of Steinbeck’s writing deviates from the inconsistent style of Sinclair. After considering how each author manipulates various stylistic elements, The Grapes of Wrath proves to be a more cogent tract. The most obvious rhetorical device in The Jungle is its powerful imagery. Sinclair offers repulsive anecdotes of work in the packinghouses. His description of the killing beds in winter vividly lingers in the mind of the reader. During winter, Sinclair says, the vicious cold of the beds caused the men to â€Å"tie up their feet in newspapers and old sacks.† By the end of the day, the frozen blood of slaughtered cattle soaked through their improvised boots so that â€Å"a man would be walking on great lumps the size of the feet of an elephant.† Sinclair also claims that when workers fell into the open vats on the floor in â€Å"tank rooms full of steam,† their absence passed unnoticed, often â€Å"over... ...beck describes them. Because the family concentrated on farming instead of schooling, their country phrases are fitting. Steinbeck’s convincing portrayal of Dust Bowl migrants grabs the reader’s emotions, producing a compelling argument. Overall, The Grapes of Wrath proves to be a more effective novel that The Jungle. Although The Jungle shares some of the same rhetorical devices, its unrealistic dialogue and long-winded sentences detract from its potency. Steinbeck and Sinclair both successfully use imagery, symbolism, and irony to persuade their audience. In both books, various symbols emphasize the deceptive nature of the American dream, and irony mercilessly illuminates the unjust aspects of capitalism. Ultimately, however, because The Grapes of Wrath is so genuine, Steinbeck proposes a solution for crooked capitalism more successfully than Sinclair.

Measure for Measure Essay: Isabella’s Moral Dilemma -- Measure for Mea

Isabella’s Moral Dilemma in Measure for Measure "O cunning enemy that, to catch a saint, with saints dost bait thy hook." A disturbing tale of suspense, dark comedy and corruption, Shakespeare's Measure for Measure explores sexuality, morality and the law, exposing the abuse of authority in high places amid the seething underworld of Vienna. This essay will explore Isabella’s moral dilemma. In the play, Claudio has been sentenced to death for getting his fiancee pregnant (his crime was not so much getting her pregnant, but having sex with her at all). Claudio's sister, Isabella, who is in the process of joining a nunnery, feels that Claudio has done wrong, has sinned and committed a crime, but she feels that the sentence--death--is too strict. So, she goes to the ruler of the city, Angelo, to plead for her brother's life. The previously virtuous Angelo falls into lust with Isabella, and he propositions her to save her brother by having sex with him (Angelo). Now, remember that Isabella is in the process of becoming a nun. She, of course, rejects this propos...

Health Care Policy Essay

The goal of the Health Care Policy is to provide medical access to every American. A policy that that can ensure a citizen to purchase medical insurance according to their level of income, the government will standardized and regulate insurance companies’ premium rates. This policy can be very beneficial for Americans that live below the poverty line and people that have preexisting conditions and insurance companies will not be allowed to deny them. But who else would be benefiting from the policy? The democratic party strongly believe that the Affordable Care Act is aimed to provide health care for every American, and help the United States reduce the deficit by more than $1 trillion in the next two decades alone. They believe that the policy will help prevent insurance abuse, provide tax cuts for small business to help of set the cost of employee coverage, and bring additional security, stability for many more generations to come. But just like any other law or policy that has to pass or be enacted, it will face much scrutiny from the opposing party. The Republican Party believes that limiting government power is essential, and they fear that the Health Care policy is just the start of how they plan to take control of one’s individual rights. Republicans have always felt strong against having too much government interfering with politics and citizens’ rights. They believe that the success of one person is solely based ones hard work and dedication, if you worked hard for what you have earned that you should be allowed to reap the rewards that that you have gained. Many Americans do not want any more taxation, and if this bill passes into law a mandate tax will be imposed. This tax will affect those who make more than 250k a year and have to pay more of the government spending. If we all have the right to pursue happiness, liberty and the right to property, then why someone should be penalized for being successful, If we were all giving the same opportunity. Why should someone with lack of motivation, bad work ethics and full of bad habits that choose to live an unhealthy life feel comfortable in allowing every other American get a penalty, in order to pay for their medical expenses? By allowing the government to take control of your health care choices, we are allowing them to have more control of the justice system. Then what is the purpose of the Constitution? The constitution was founded on the idea of minimal government. It was created for the people to have more control of the government; they would allow government officials to make decisions, because the people elected them into office to represent the best interest for them. â€Å"Don’t interfere with anything in the Constitution. That must be maintained, for it is the only safeguard of our liberties.† Abraham Lincoln Our nation has been in a capitalist system for over 500 years, where one can have the opportunity to gain from their property. This system has put pressure on every American to make money in order survive. This system has evolved over the decades in order to maintain the same course that the nation has grown into. It has giving each individual to freely trade and profit from the production of goods, and at the same time the government has ensured proper regulations and laws are being followed to prevent one from monopolizing. We are free to make your own choices in the market place and as a consumer; we get the highest quality of products for the cheapest prices we get the highest variety of the types of goods and services you can purchase. Capitalism has given the highest standards of living this earth has ever seen and no other system has ever been able to do this. The system may seem unequal and unjust, but it has allowed everyone to play in the even field. It recognizes your right to pursuit of life, happiness, liberty and property. In a socialist government, we are not giving the right to much, how would someone be at peace, living with concept of the government choosing your benefits, it would be an unhealthy dependence. There are some good benefits for socializing health care, it will bring a much more stable insurance rate, so no matter from what social class you are coming from, and medical access would be granted to you. This would also ensure that healthcare will never be denied to anyone; even we have a preexisting condition. Socializing health care system has been a rewarding system for many nations. But the cost of having it comes with a price. â€Å"A 2010 survey found that 59 percent of respondents waited more than four weeks for an appointment with a specialist, more than double the U.S. figure.† National Post The nation’s â€Å"once proud† health system is fundamentally fractured and failing — especially for vulnerable groups such as children, the elderly, aboriginal peoples and those with mental illness. Canadian Medical Association Coming from a low income family, I can honestly relate to the difficulties of being insured by a private health care insurance and maintaining the premiums rate for a large family. I strongly feel that medical access should be giving to every American, in order for our nation to continue to prosper in the manner it has over the decades and maintain freedom for all, we should have healthy citizens. But I don’t agree with the government should be fully responsible for providing health care for us. The policy that is being enacted is one way, but the responsibility also lies on us and we should be able to provide for ourselves and not depend in social programs. Citations: â€Å"Finding Quotations Was Never This Easy!† Find the Famous Quotes You Need, ThinkExist.com Quotations. N.p., n.d. Web. 05 July 2012. . Everything an American Wants to Know about Canadian Health care.† National Post. N.p., n.d. Web. 05 July 2012. . // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e