Film Analyzation (Kumare) - 1491 Words

Kumare: Film Analysis Toward the middle of the film, I began seeing a change in Vikram Ghandi (Kumare) as he visited Gabriel Urantia and went back to his home yoga center. When Vikram began this journey, his goal was to expose the falsehood of gurus and spiritual teachers. He said he did not have a problem with spirituality but with spiritual leaders. These spiritual leaders, in Vikram’s mind, were just illusions. Vikram’s intent was to reveal to people that â€Å"no one is more spiritual than anyone else† and that these gurus are phonies. He wanted to know if people could find the same peace in a made-up religion that they found in a real one. Why do we need religion in the first place? Is this all just â€Å"a bunch of nonsense† that†¦show more content†¦Following the cut, Kumare is back in his home yoga center and is talking to his followers. He tells them about a man named Vikram who â€Å"is becoming a teacher for many people, and is the only one who did not know he was a teacher.† He continues to talk and asks, â€Å"why is it that because he is feel like disguise, he is living in a disguise, but all these people... they feel good?† Kumare is displaying some inner questioning as he explains the story of this man, unknown to them, named Vikram. A woman in the group speaks up and says, â€Å"A certain tree bears a certain fruit; their actions, w hat they do, their service to others, how they treat others, that’s what I hear. And then the story you’re telling me, I think you’re talking about yourself.† At this instant, Kumare admits that, yes, he was talking about himself. However, I noticed that as Kumare made this comment, his face scrunches, his mouth tightens and his eyes look away as if he is thinking ‘I’ve been caught’ or ‘shit’. While he wants to tell these people who he really is, Vikram is struggling with the thought as he grows closer and closer to this ideal version of himself, Kumare. Nevertheless, he is changing to a place where he can accept these followers of spiritual leaders as people who are trying to find something in life, and he is at a place where he no longer judges them. Vikram slowly watches his initial motive fade as he finds that he, also, is searching for answers. Concurrently,

Marketing Concept and the possible limitations to this...

Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. There are five core concepts of marketing, which includes needs, wants and demand; products, services and experience; value, satisfaction and quality; exchanges, transactions and relationships; and finally, market and marketing. After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. Customers afford to be selective and buy products†¦show more content†¦They are very successful in satisfying their customer that their customers know that with JVC, they are getting the very best sound for their dollar. JVC is so successful with its marketing concepts that they have become a global leader in the development and manufacturing of innovative audio and video hardware, as well as related software products. Another example of successful firm is the Thayer Interactive Group (TIG), an online hospitality marketing firm. TIG sees that consumer behavior has changed. People are using the internet more than ever to make research of different options prior to booking travel, and that they are approaching hotels preemptively. Therefore, TIG targets individuals who are actively looking for lodging solutions at the precise place and time that they wanted to get. Because they know that the consumers nowadays are buying based on get more, pay little, their program offers the industrys first and only comprehensive suite of Web marketing services designed to administer all aspects of a hotels internet presence, AND bypass excessive fees charged by third-party travel sites. 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Portfolio- focusing on Clinical Learning and Teaching Competence

Questions: 1. Describe the health literacy of your target audience for your marketing plan.2. Explain how your marketing plan will address the health literacy of your target audience.3. Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why. Answers: Health Literacy of the target audience for the marketing plan Health literacy may be defined, as the extent to which an individual possess the ability to obtain, processing and understanding information as well as services of basic health required making suitable decisions regarding health. The selected target audience will be the individuals from the common population who are underprivileged and do not have access to an efficient facilities of healthcare such the individuals living in the slum areas who lack the proper hygienic conditions and other information that are vital for them in terms of the aspects of health. The marketing plan aims to deliver the healthcare services or healthcare delivery. This target audience does not understand the medical as well as technical terminologies and they possess limited information and interventions with respect to the basic healthcare knowledge. Therefore, they rely on an appropriate mode of communication, which can assist them to achieve the required outcomes of health. (Kickbusch et al., 2013). How the marketing plan will address the health literacy of the target audience Before addressing a healthcare plan, the administrators of healthcare must initially consider the target audiences i.e. the underprivileged individuals. The marketing will be propagated to these target audiences by ensuring that an effective communication occurs through the utilization of mass media and other sources so that it could reach to these target audiences. This marketing plan will educate the healthcare providers and the consumers to integrate health literacy. It will incorporate the programs of population health and strategies of education to such as social marketing campaigns, school health education together with training of the the providers of healthcare which will pave the way to meet the health literacy of the targeted audience. It will also focus on the general awareness concerning the proper hygienic conditions and suitable standards of living of the targeted audiences comprising of the underprivileged individuals (Schiavo, 2013). Strategies to tailor the messages in the marketing plan to promote uptake within the target audience In order to promote an uptake within the target population, the two strategies that can tailor the messages in the marketing plan are as follows: The messages should be constructed in such a way that the target audience pays more attention in the marketing plan and are influenced to a much more extent. They should be provided with the opportunity of choosing regarding their health conditions. In the discovery of the target audience, the administrator of healthcare must also establish the health literacy of the target audience and develop strategies for marketing the program or service appropriately within the relevant target audience (Evans, 2016). In order to stay healthy, an individual should know how to read the labels on medicines and food, find the nearest center of health, report the symptoms to the professionals of health. Understand the paperwork of insurance and paying medical bills. For a marketing plan of a healthcare service to be effective, the target audience must possess a high rate of health literacy so that they can decipher the complete marketing plan efficiently (Pleasant, 2013). References Evans, W. D. (2016).Social Marketing Research for Global Public Health: Methods and Technologies. Oxford University Press. Kickbusch, I., Pelikan, J. M., Apfel, F., Tsouros, A. D. (Eds.). (2013).Health literacy: the solid facts. Pleasant, A. (2013). Health literacy around the world: Part 1. Health literacy efforts outside of the United States.HEALTH LITERACY. Schiavo, R. (2013).Health communication: From theory to practice. John Wiley Sons.

Post-Traumatic Stress Essays - Psychiatry, Behavioural Sciences

Post-Traumatic Stress The Post-traumatic stress disorder is a mental illness that may develop in people after a horrible experience. This is a big reaction to extreme stress. There are many causes, symptoms, and treatments for the post-traumatic stress disorder. There are many causes this disorder has, and this includes: coming out of war, being raped, or attacked, child abuse, natural disasters, car accidents, and even people who witness traumatic events could develop this disorder. A person who has experienced a bad traumatic event has a better chance of developing this disorder than a person who experienced a less traumatic event develops. This works the same way with people who witness something horrible. Some people also have biological or psychological problems that make them more likely to develop this disorder. Or having anxiety disorders in their families that may have inherited genetics to react more severely to stress and trauma than other people. Persons early childhood experiences that made them feel that events are uncontrollable have a greater chance of getting this disorder. Some people are kind of like protected from this disorder by having a strong social network with their friends and family. In war veterans they call this disorder shell shock or combat fatigue. People with this disorder relive the event again and again though nightmares and memories during the day. They will sometimes have flashbacks where they will fall into their own world and relive images, and sounds from the trauma. Because of their extreme anxiety and distress from the event, they will try to avoid anything that would happen to remind them of it. They may seem emotionally numb, detached, irritable, and easily startled. They may feel guilty about surviving a traumatic event that killed other people because they now think that they should have done something. Other symptoms include trouble concentrating, depression, and sleep difficulties. Symptoms of the disorder usually begin shortly after the traumatic event, but some people may not show symptoms for several years. If left untreated, the disorder can last for years. Post-traumatic stress disorder can ruin someones life. The emotional pain of reliving the trauma, the symptoms of the disorder may cause a person to think that he or she is going crazy. People with this disorder may have angry outbursts at family members. At other times, they may seem to have no affection for their loved ones. Some people try to mask their symptoms by abusing alcohol or drugs. Others work very long hours to prevent any down periods when they might relive the trauma. Such actions may delay the onset of the disorder until these individuals retire or become sober. Treatment of post-traumatic stress disorder may involve psychotherapy, psychoactive drugs, or both. Psychotherapists help individuals confront the traumatic experience, work through their strong negative emotions, and overcome their symptoms. Many people with post-traumatic stress disorder benefit from group therapy with other individuals suffering from the disorder. Physicians may prescribe antidepressants or anxiety-reducing drugs to treat the mood disturbances that sometimes accompany the disorder. Studies have found from 1 to 14 percent of people suffer from post-traumatic stress disorder at some point during their lives. The findings vary widely due to differences in the populations studied and the research methods used. Among people who have survived traumatic events, the prevalence appears to be much higher. The disorder may be particularly prevalent among people who have served in combat. For example, one study of veterans of the Vietnam War found that veterans exposed to a high level of combat were nine times more likely to have post-traumatic stress disorder than military personnel who did not serve in the war zone of Southeast Asia. In conclusion, the post-traumatic stress disorder is an extreme illness that has many causes, symptoms and treatments.