Goodman Fielder's strategic market Essay Example | Topics and Well Written Essays - 750 words

Goodman Fielder's strategic market - Essay Example One of the major effects of globalization is the increasing demand for products to meet humanity's needs. This globalized environment is such that for companies to remain competitive they must remain vigilant in response to the changing nature of consumer needs. In regards to Goodman Fielder, these tenants hold penetratingly true, as they strive towards success with the development of a unique rice cracker. Prior research speaks to product demand in these regards. This is pivotal research as it involves product differentiation that creates customer loyalty and the product's overall market value. While product sales are a pivotal aspect of the intentions, developing customer loyalty through producing the product at the most advantageous juncture of quality and value is another core concern. The appendixes include estimates in regards to consumer preferences. These estimates are part of a study that utilizes consumers between ages 25-35. After establishing product differentiation, it's also necessary to consider that Goodman Fielder must remain consistently vigilant to ensure their continued market relevance. Ultimately, recommendations are advanced that explore the product's main value and the current market opportunities for incoming companies. These recommendations constitute the final device to gauge and ensure market success and product viability. In terms of Goodman Fielder, the market outlook is positive for their rice cracker product. Goodman Fielder has become one of the potential firms situated in the distribution of the commodities.